WHAT   TO    READ 

ON 

BUSINESS 
EFFICIENCY 


PREPARED        EXPRESSLY        FOR 

BUSINESS    BOOK    BUREAU 

MERCANTILE      LIBRARY      BUILDING,      NEW      YORK 


Copyright,  1912,  by 
BUSINESS  BOOK  BUREAU,  NEW  YORK 


HF550 

PREFACE 

f  |  "VHS  BOOKLET  tells  what  information  is 
to  be  had  in  printed  form  on  the  subjects  of 
-*-  business  efficiency,  management,  transporta- 
tion, advertising  and  selling,  and  kindred  topics.  It 
will  add  to  the  efficiency  of  any  man  who  makes 
use  of  it,  for  it  places  at  his  disposal  the  ideas  of 
others  who  have  previously  solved  the  problems  that 
now  confront  him. 

The  few  lines  of  comment  underneath  the  title 
of  each  book  express  our  impartial  opinion  as  to  its 
worth — impartial,  because  the  Business  Book  Bureau 
sells  all  business  books,  and  there  is,  therefore,  no 
motive  or  excuse  for  unfounded  praise  or  blame. 

In  describing  the  books,  the  following  scale, 
recommended  by  the  American  Library  Association, 
has  been  adopted: 

Folio  (Fo)       12  to  14  inches  in  height 
Quarto  (4to)  10  to  12       "      " 
Octavo  (8vo)    8  to  10       "      " 
12mo  7  to     8       "      "       " 

16mo  6  to    7       "  -    "       " 

24mo  5  to     6       "      "  '    " 

The  prices  quoted  include  postage  except  where 
otherwise  indicated.  The  books  are  clothbound 
unless  a  different  binding  is  specified.  In  a  few 
instances,  we  have  listed  books  which  are  out  of 
print;  they  may  sometimes  be  secured. 

257870 


TABLE  OP  CONTENTS 


PAGE 

Principles  of  Business  Efficiency 5 

Business  Management  and  Methods 1 1 

Railway   Management 18 

Advertising   and    Selling 25 

Business   Psychology 32 

Economic  Principles  and  Business  Education 35 

Economic  Problems 37 

Periodicals   and   Encyclopedias 45 


Principles  of  Business  Efficiency 

BONUS  SYSTEM  OF  REWARDING  LABOR,  A-By  H.  L. 

Gantt.    New  York,  1901.    Paper.    Price  35  cents. 

A  description  of  the  system  introduced  by  the  author — and, 
therefore,  authoritative — into  the  machine  shop  of  the  Bethlehem 
Steel  Works,  with  samples  of  the  forms,  as,  in  actual  use. 

BUSINESS  ADMINISTRATION-The  Principles  of  Busi- 
ness   Organization    and    System,    and    the    Actual 
Methods  of  Business  Operation  and  Management.  By 
S.  C.  C.  Parson.    1909.    8vo,  232  pages.    Price,  $3.00. 
A  fairly  good  text-book  for  schools.    The  principles  of  business 
organization  are  laid  down  and  the  methods  and  systems  based 
thereon,  as  actually  applied  in  practice,  described.     The  handling 
of  systems  in  the  various  departments  of  a  business;  accounting, 
credits,    collection,   traffic    and    shipping,    correspondence,    buying, 
stock-keeping,  producing,  advertising  and  selling,  are  consecutively 
taken  up,  their  interrelation  exhibited  and  the  forms  and  reports 
reproduced  and  explained. 

BUSINESS  MANAGEMENT— (For   particulars,   see   page 

42.) 

BUSINESS  MANAGEMENT  AND  FINANCE- (For  par- 
ticulars, see  page  42.) 

BUSINESS  ORGANIZATION-By  Lawrence  R.  Dicksee,  M. 
Com.,  F.C.A.,  formerly  Professor  of  Accounting  at 
the  University  of  Birmingham;  Lecturer  at  the  Lon- 
don School  of  Economics  and  Political  Science  (Uni- 
versity of  London).  London,  1910.  Crown  8vo, 
x-f  283  pages.  Price,  $1.50. 

The  constitution  of  business  houses,  the  financing  of  a  new  con- 
cern, the  organization  of  various  lines  and  of  departments  of  busi- 
ness, and  the  relations  of  speculation  to  business,  are  some  of  the 
subjects  treated  in  a  somewhat  cursory  way. 

COMMENTARY  ON  THE  SCIENCE  OF  ORGANIZATION 
AND  BUSINESS  DEVELOPMENT -By  Robert  J. 
Frank,  LL.B.,  of  the  Chicago  Bar.  Chicago,  1911. 
3d  ed.  12mo,  280  pages.  Price,  $2.75. 

A  treatise  on  the  law  and  science  of  the  promotion,  organization, 
reorganization  and  management  of  business  corporations.  The 
scope  of  the  book  is  indicated  by  the  following  headings  of  the 
chapters:  (i)  Organization  of  a  corporation;  (2)  Corporate 
financing;  (3)  Corporate  management;  (4)  Reorganization  and 
consolidation  of  enterprises;  (5)  Promotion  of  enterprises.  The 

5 


What  to  Read  on  Business  Efficiency 


appendix  contains  forms  of  contracts,  reorganization  and  instalment 
certificates,  by-laws  and  resolutions;  there  is  also  a  synopsis  of 
the  corporation  laws  of  favorite  states  for  incorporation  and  rules 
for  listing  stocks  and  bonds.  The  book  contains  considerable  gen- 
eral information,  but  is  superficial. 

COST-KEEPING  AND  SCIENTIFIC  MANAGEMENT -By 

Holden  A.  Evans.     (For  particulars,  see  page  12.) 

EFFICIENCY  AS  A  BASIS  FOR  OPERATION  AND 
WAGES— By  Harrington  Emerson.  New  York,  1911. 
12mo,  224  pages.  Price,  $2.00. 

After  a  philosophical  review  of  the  respective  inefficiencies  char- 
acteristic of  every  existing  nation,  the  author  discusses  the  relative 
importance  of  staff  and  line  organization  and  of  standards ;  the 
principles  involved  are  then  applied  to  practical  cases  in  manu- 
facturing and  operating  institutions.  The  results  of  the  efficiency 
system — the  location  and  elimination  of  wastes — are  shown  with 
convincing  force.  The  system  of  wage  payment  based  on  efficiency 
is  novel  and  has  aroused  a  great  deal  of  discussion  among  technical 
men. 

FACTORY  ORGANIZATION  AND  ADMINISTRATION- 

By  Hugo  Diemer,  M.E.,  Professor  of  Industrial  En- 
gineering, Pennsylvania  State  College ;  Consulting  In- 
dustrial Engineer.  New  York,  1910.  8vo,  317  pages. 
Price,  $3.00. 

Beginning  with  an  exposition  of  the  qualifications  and  functions 
of  an  industrial  engineer  acting  as  competent  adviser  to  the  factory 
manager,  the  author  proceeds  to  the  consideration  of  factory  loca- 
tion and,  then,  taking  up  the  departments  successively  according  to 
a  suggestive  organization  chart,  analyzes  their  functions,  the  quali- 
fications of  their  heads  and  their  interdepartmental  relations.  He 
describes  the  forms,  records  and  reports  requisite  for  each  depart- 
ment, and  illustrates  them  by  samples  taken  from  actual  practice. 
The  book  is  full  of  valuable  suggestions  for  the  engineer  and 
manager. 

INCREASING  HUMAN  EFFICIENCY  IN  BUSINESS-By 

Walter  Dill  Scott.     (For  particulars,  see  page  33.) 

INDUSTRIAL  PLANTS— Their  Arrangement  and  Construc- 
tion. By  Charles  Day.  New  York,  1911.  12mo,  294 
pages.  Price,  cloth,  $3.00. 

An  outline  of  the  processes  followed  in  the  office  and  field  work 
connected  with  the  construction  of  shops  and  factories.  The  se- 
lection of  a  site,  the  working  out  of  detailed  plans  and  specifica- 
tions, the  layout  of  the  factory,  power  generation  and  utilization, 


What  to  Read  on  Business  Efficiency 


compensation  for  engineering  and  construction  service  and  the  re- 
lation of  the  manager  to  the  engineer,  are  ably  discussed  and 
illustrated  by  diagrams  and  colored  charts.  A  separate  chapter 
is  devoted  to  machine  shops  and  their  specific  requirements.  This 
is  one  of  the  books  with  which  executives  in  manufacturing  estab- 
lishments should  be  familiar.  Mr.  Day  is  one  of  the  prominent 
promoters  of  efficient  conduct  of  business. 

INTRODUCTION    TO    BUSINESS    ORGANIZATION- By 

Samuel  E.  Sparling,  Ph.D.,  Professor  of  Political 
Science  in  the  University  of  Wisconsin.  12mo,  374 
pages.  Price,  cloth,  $1.25;  postage,  12  cents. 

An  elementary  discussion  of  the  principles  of  business  organiza- 
tion. The  first  part  of  the  book  deals  with  the  classification  of 
business  activities  and  with  the  regular  phases  of  business  organi- 
zation. The  second  part  is  devoted  to  the  principles,  illustrated  by 
a  manufacturing  organization  and  followed  by  chapters  on  the 
organization  of  distribution.  A  good  book  for  the  student  taking 
his  first  step  into  the  study  of  business  organization. 

MAXIMUM  PRODUCTION  IN  SHOP  AND  FOUNDRY- 

By  C.  E.  Knoeppel.    (For  particulars,  see  page  16.) 

METHODS  OF  THE  SANTA  FE— Efficiency  in  the  Manu- 
facture of  Transportation.  By  Charles  Buxton  Going. 
New  York,  1909.  8vo,  124  pages.  Price,  $1.00. 

A  study  of  the  Santa  Fe's  ideals  and  policy,  of  the  management 
of  the  stores  department,  of  the  centralized  manufacturing  policies 
and  of  their  resulting  economies,  of  the  bonus  system  or  reward  of 
individual  efficiency  and  effort,  of  the  apprentice  system  and  of  the 
relations  of  the  railroad  with  its  employees.  The  book  is  profusely 
illustrated  with  cuts  of  locomotives  and  buildings.  Mr.  Going's 
work  on  the  Santa  Fe,  it  will  be  remembered,  was  one  of  the 
influences  that  led  to  the  country-wide  Scientific  Management 
movement.  Out  of  print. 

MOTION  STUDY— A  Method  for  Increasing  the  Efficiency 
of  the  Workman.  By  Frank  B.  Gilbreth,  Member  of 
the  American  Society  of  Mechanical  Engineers.  With 
an  Introduction  by  Robert  Thurston  Kent,  Editor  of 
"Industrial  Engineering."  New  York,  1911.  12mo, 
xxiii+116  pages.  Price,  $2.00. 

A  valuable  book  for  every  manager  and  employer  of  labor.  The 
author  shows  the  necessity  of  motion  study  and  its  place  in  scien- 
tific and  efficient  management ;  he  discusses  the  variables  of  the 
worker,  of  the  surroundings  and  of  the  motion  and  shows,  by 
examples,  how  each  influences  the  productivity  of  the  worker; 
laws  are,  then,  deduced  and  applied  to  standardize  practice,  either 
for  the  purpose  of  increasing  output  or  decreasing  hours  of  labor, 


What  to  Read  on  Business  Efficiency 


or  both.  Forty-four  cuts  illustrating  various  positions  of  work- 
men and  machinery  serve  to  make  the  discussion  interesting  and 
instructive. 

PRINCIPLES     OF     INDUSTRIAL     ENGINEERING -By 

Charles  B.  Going,  M.Sc.,  Managing  Editor  of  "The 
Engineering  Magazine."  New  York,  1911.  8vo,  192 
pages.  Price,  $2.00. 

A  digest  of  the  principles  of  industrial  management.  The  author 
thinks  that  the  industrial  engineer  should  advise  as  to  all  phases 
of  business.  The  origin  and  evolution  of  the  industrial  system,  the 
principles  and  forms  of  industrial  organization,  and  the  principal 
factors  of  industrial  problems,  viz.,  expense,  labor  and  materials, 
are  discussed ;  the  properties  and  efficacy  of  the  proposed  solutions 
to  the  problems,  are  passed  in  review.  The  author  makes  no 
attempt  at  the  description  of  methods  or  devices,  the  study  being 
directed  mainly  to  ideals  and  principles. 

PRINCIPLES  OF  INDUSTRIAL  MANAGEMENT,  THE- 

By  John  C.  Duncan,  M.S.,  Ph.D.,  Assistant  Professor 
of  Accountancy,  University  of  Illinois.  New  York, 
1911.  12mo,  xviii+323  pages.  Price,  $2.00. 

A  text-book  for  students  of  accountancy  and  of  general  business. 
The  following  problems  are  considered:  Location  of  plant;  busi- 
ness concentration  and  integration;  specialization;  equipment  of 
the  plant  for  (i)  synthetical,  (2)  analytical,  and  (3)  assembling 
industries,  including  under  this  heading  also  the  problem  of  fire 
precaution,  the  building  in  relation  to  the  workers,  and  the  power 
problem;  organization  and  management,  including  here  the  dis- 
cussion of  the  labor  force  and  "wages,  as  well  as  records  of  raw 
materials,  of  finished  and  unfinished  goods,  and  of  equipment.  The 
book  is  illustrated  with  numerous  charts,  maps,  tables  and 
diagrams. 

PRINCIPLES  OF  SCIENTIFIC  MANAGEMENT,  THE- 

By  Frederick  W.  Taylor,  M.E.,  Sc.D.,  Past  President 
of  the  American  Society  of  Mechanical  Engineers. 
New  York,  1911.  8vo.  Price,  $1.50. 

The  science  of  management  is  thoroughly  explained  by  the  au- 
thor, who  is  one  of  the  first  investigators  in  the  field  of  industrial 
management,  and  the  inventor  of  the  famous  Taylor  System.  The 
principles  are  derived  from  the  actual  experience  of  thirty  years 
and  are  based  upon  a  careful  study  of  the  man  at  his  job;  stand- 
ards of  human  labor  are  established;  the  result  of  the  introduction 
of  his  scientific  management  methods  has  been  everywhere  to 
enable  the  employee  to  earn  more  wages  and  the  manufacturer  to 
make  more  profits. 


What  to  Read  on  Business  Efficiency 


PROFIT  MAKING  IN  SHOP  AND  FACTORY  MANAGE- 
MENT—By  Charles  U.  Carpenter.  New  York,  1908. 
8vo,  146  pages.  Price,  $2.00. 

A  practical  exposition  of  methods  resulting  in  increased  efficiency 
of  the  factory-  forces.  Pointing  out  the  defects  of  a  "run-down" 
concern,  the  author  advocates  its  reorganization  on  the  following 
lines:  Introduction  of  the  committee  system;  determination  of 
standard  lines  for  machining,  handling  and  assembling  operations, 
after  the  drafting  and  tool  rooms  have  been  brought  up  to  the 
outlined  standard  of  efficiency;  and  the  upbuilding  of  a  selling 
organization.  The  various  suggestions,  forms  and  data  gathered 
from  the  experience  of  the  author,  who  has  been  executive  of  some 
of  the  largest  manufacturing  corporations,  render  the  book  valuable 
to  every  business  man. 

SCIENTIFIC    MANAGEMENT    AND     RAILROADS-By 

Louis  D.  Brandeis.     (For  particulars,  see  page  23.) 

SHOP  MANAGEMENT— By  Frederick  Winslow  Taylor, 
author  of  ''The  Principles  of  Scientific  Management." 
With  an  Introduction  by  Henry  R.  Towne,  President 
of  the  Yale  &  Towne  Mfg.  Co.  New  York,  1911.  8vo, 
207  pages.  Price,  $1.50. 

A  standard  work  for  those  interested  in  the  management  of  in- 
dustrial enterprises  and  in  the  production  of  goods ;  it  outlines  the 
complete  scheme  of  an  organization  and  of  some  of  the  mechanisms 
by  means  of  which  the  theory  set  forth  in  the  author's  "Principles 
of  Scientific  Management"  can  be  made  effective  in  the  work  shop 
or  on  the  market  place ;  the  importance  of  scientific  time  study  as 
the  foundation  for  a  good  management  is  brought  out  very  force- 
fully. Several  examples  from  actual  experience  serve  to  illustrate 
and  to  prove  the  truth  of  the  author's  assertions.  Among  others 
he  describes  the  systems  of  the  Link-Belt  Engineering  Co.,  of  the 
Bigelow  Co.,  of  the  C.  W.  Hunt  Co.,  West  New  Brighton,  N.  Y. 

TWELVE  PRINCIPLES  OF  EFFICIENCY,  THE-By  Har- 
rington Emerson.  New  York,  1911.  12mo,  244  pages. 
Price,  $2.00. 

An  exposition  of  the  practical  application  of  the  principles  ex- 
pounded by  the  author  in  his  earlier  work,  "Efficiency  as  a  Basis 
for  Operation  and  Wages."  The  first  two  chapters  give  examples 
of  organization  that  make  efficiency  possible  and  show  how  it  differs 
from  the  old  type.  The  next  twelve  chapters  are  each  devoted 
to  a  single  principle  by  which  any  establishment  may  be  tested  and 
its  efficiency  measured.  They  are:  (i)  Clearly  defined  ideals;  (2) 


What  to  Read  on  Business  Efficiency 


Common  sense;  (3)  Competent  counsel;  (4)  Discipline;  (5)  The 
fair  deal;  (6)  Reliable,  immediate  and  adequate  records;  (7) 
Despatching;  (8)  Standards  and  schedules;  (9)  Standardized 
conditions;  (10)  Standardized  operations ;  (n)  Written  standard- 
practice  instructions;  and  (12)  Efficiency  reward,  according  to  the 
author's  ideas.  One  chapter  deals  with  the  methods  of  measuring 
and  curing  wastes.  The  book  is  strongly  recommended  to  business 
men.  It  is  of  great  importance,  though  the  author's  theories  may 
not  be  altogether  in  accordance  with  the  views  of  many  business 
executives. 


WORK,  WAGES,  AND  PROFITS— Their  Influence  on  the 
Cost  of  Living.  By  H.  L.  Gantt.  New  York,  1911. 
12mo,  194  pages.  Price,  $2.00. 

A  useful  book  for  the  manager  and  employer  of  labor  in  general. 
Taking  up  the  ordinary  wage  systems  the  author  points  out  their 
defects,  outlines  his  own  system  of  task  work  with  bonus  and 
shows,  by  means  of  charts  and  plates,  how  its  adoption  increases 
production  and  profits  and  how  it  influences  the  cost  of  living. 

WORKS  MANAGEMENT— By  William  Duane  Ennis,  Mem- 
ber American  Society  Mechanical  Engineers;  Profes- 
sor of  Mechanical  Engineering  in  the  Polytechnic  In- 
stitute of  Brooklyn.  New  York,  1911.  8vo,  xii+194 
pages.  Price,  $2.00. 

A  good  text-book  on  the  principles  of  factory  administration. 
Though  dealing  with  no  particular  system,  but  with  the  general 
underlying  principles  of  good  management,  the  author  is  entirely- 
practical  in  his  treatment  of  the  subject.  The  scope  of  the  book 
is  shown  by  the  following  chapter  headings :  Management  Units ; 
Cost  Elements  and  Classifications ;  Statistical  Records  ;  Labor ;  Ma- 
terial ;  Burden ;  Depreciation ;  Industrial  Organization ;  Principles 
of  Accounting;  Plant.  Appended  are  exercises  and  problems  for 
the  use  of  students. 


Business  Management  and  Methods 


COMMERCIAL  MANAGEMENT  OF  ENGINEERING 
WORKS,  THE— By  Francis  G.  Burton,  A.S.A.A.,  In- 
corporated Accountant;  formerly  Secretary  and  Gen- 
eral Manager  of  the  Milford  Haven  Shipbuilding  and 
Engineering  Company;  Lecturer;  Author  of  "En- 
gineering Estimates  and  Cost  Accounts,"  etc.,  etc. 
Manchester,  1905.  2d  ed.  8vo,  xv+432  pages.  Price, 
$5.00. 

As  indicated  by  the  title,  the  book  deals  chiefly  with  the  com- 
mercial side  of  an  engineering  undertaking.  Cost  accounts,  esti- 
mates, systems  of  checking  and  filing,  depreciation,  the  duties  and 
responsibilities  of  directors,  secretaries  and  auditors  in  England 
are  among  the  many  subjects  discussed.  It  should  be  remembered 
that  this  is  an  English  publication. 

COMMERCIAL  ORGANIZATION  OF  ENGINEERING 
FACTORIES,  THE— A  Handbook  to  Commercial  En- 
gineering. By  Henry  Spencer.  London,  1907.  8vo, 
xvi+221  pages.  Price,  $4.00. 

In  the  words  of  the  author  the  book  describes  "the  whole  com- 
mercial routine  of  an  engineering  factory;  special  attention  is  di- 
rected to  the  principles  of  organization  which  underlie  the  methods 
adopted  by  a  present-day  administration."  The  routine  is  outlined 
separately  for  each  department,  commencing  with  the  correspond- 
ence department,  followed  by  the  contracting,  receiving,  estimating, 
advertising,  cost,  forwarding,  accountant's,  cashier's  and  secretary's 
departments.  Numerous  forms  accompany  the  various  descriptions. 

COMMERCIAL  ORGANIZATION  OF  FACTORIES,  THE— 

By   J.    Slater    Lewis.     London,    1896.      Large    8vo, 
xxxvi+540  pages.    Out  of  print.  , 

A  handbook  for  the  use  of  manufacturers  written  from  the  point 
of  view  of  an  organizer  and  manager.  The  factory  and  office  or- 
ganization, from  the  directors  to  the  laborers,  is  described  by  de- 
partments in  its  minutest  details;  the  system  described,  termed 
"interlocking  system,"  is  one  under  which  the  accounts  in  an 
engineering  factory  are  balanced  monthly.  The  book  contains 
numerous  diagrams,  charts  and  forms.  Also  an  English  publication. 

ii 


12  What  to  Read  on  Business  Efficiency 

COST-KEEPING  AND  MANAGEMENT  ENGINEERING: 

A  Treatise  for  Engineers,  Contractors  and  Superin- 
tendents Engaged  in  the  Management  of  Engineering 
Construction— By  Halbert  P.  Gilette  and  Richard  T. 
Dana.  Chicago,  1909.  8vo,  350  pages.  Price,  $3.50. 

A  treatise  on  the  subject  of  cost-keeping  and  management  on 
contract  work  in  accordance  with  the  ten  fundamental  laws  of 
management  laid  down  by  the  authors  in  order  to  secure  the  mini- 
mum cost.  The  system  is  outlined  in  detail,  with  all  methods, 
records  and  report  cards  illustrated  and  explained.  The  last 
chapter  describes  other  systems  of  cost-keeping  in  actual  use  by 
engineers  and  contractors. 

COST-KEEPING  AND  SCIENTIFIC  MANAGEMENT-By 

Holden  A.  Evans,  Naval  Constructor,  United  States 
Navy.  New  York,  1911.  8vo,  260  pages.  Price,  $3.00. 

The  book  is  designed  primarily  for  the  manager  and  cost  ac- 
countant. The  importance  and  purposes  of  an  accurate  cost  system 
are  shown ;  the  principles  and  methods  of  costing,  and  their  prac- 
tical application  to  small  engineering  plants  are  discussed.  The 
second  part  of  the  treatise  deals  with  scientific  management  as 
applied  to  machine,  smith,  wood-working  and  canvas  and  flag 
shops,  covering  all  its  phases — time  waste,  principles,  methods  and 
the  results  to  be  secured.  A  very  clear  treatment  of  the  subject. 

COST  OF  MANUFACTURES  AND  THE  ADMINISTRA- 
TION OF  WORKSHOPS,  PUBLIC  AND  PRIVATE, 
THE— By  Cantain  Henry  Metcalfe,  Ordinance  De- 
partment, U.  S.  A.  New  York,  1907.  3d  ed.  8vo,  366 
pages.  Price,  $5.00. 

An  excellent  criticism  of  the  present  organization  and  cost 
methods  of  the  arsenals  in  the  United  States  and  an  exposition 
of  the  theory  of  an  improved  administration  system.  An  appendix 
illustrates  the  application  of  the  method  to  private  manufactures. 
The  book  is  especially  valuable  for  its  numerous  forms. 

DRAPERY  BUSINESS  ORGANIZATION,  MANAGEMENT 
AND  ACCOUNTS— By  J.  Ernest  Bayley,  Member  of 
the  London  Association  of  Accountants.  London. 
Demy  8vo,  302  pages.  Price,  $2.00. 

Of  interest  to  those  engaged  in  the  retail  dry  goods  trade.  Part 
I  deals  with  organization  and  management,  including  stockkeeping, 


What  to  Read  on  Business  Efficiency  13 


window  dressing,  advertising  and  mail  orders.  Part  II  deals  with 
the  accounting  side  of  the  business.  Part  III  treats  of  branches, 
their  accounts  and  statistics. 


ECONOMICS  OF  MINING-By  T.  A.  Rickard,  W.  E.  In- 
galls,  H.  C.  Hoover,  R.  Gilman  Browne,  and  others. 
New  York,  1907.  8vo,  421  pages.  Price,  $2.00; 
postage,  20  cents. 

The  book  is  written  by  several  authors.  The  following  subtitles 
indicate  its  scope :  Gold  Mine  Accounts ;  the  Cost  of  Mining ;  the 
Valuation  of  Mines;  Mine  Equipment  in  Relation  to  Ore  Reserves 
and  a  discussion  of  the  special  classes  of  mining  at  various  im- 
portant centers.  Those  interested  in  the  activities  of  mining  con- 
cerns will  find  this  book  of  great  assistance. 


ELEMENTARY  LESSONS  IN  EXPORTING  AND  EX- 
PORTER'S GAZETTEER-By  B.  Olney  Hough. 
New  York,  1909.  12mo,  425  pages.  Price,  $3.00. 

Well  arranged  and  practical.  Part  I  deals  with  export  methods 
under  three  headings:  (i)  How  to  get  foreign  business;  (2) 
How  to  handle  foreign  business;  (3)  Documents  connected  with 
foreign  shipments.  Part  II  contains  the  Exporter's  Gazetteer,  giv- 
ing the  reader  the  essential  facts  necessary  for  the  exporter  re- 
garding all  the  countries  of  the  world,  such  as  their  foreign  com- 
mercial relations,  sailing  connections  with  the  United  States,  the 
formalities  to  be  observed  when  making  shipments,  the  language, 
the  tariff,  etc.  Conversion  tables  of  American  money  into  for- 
eign, and  of  the  English  system  of  weights  and  measures  into  the 
metric  system  are  found  at  the  end  of  the  book. 


FARM  MANAGEMENT-By  Fred.  W.  Card,  Professor  of 
Agriculture.  New  York,  1907.  8vo,  xiii+270  pages. 
Price,  $2.00. 

A  practical  discussion  of  every  phase  of  farm  administration  is 
presented  by  the  author,  beginning  with  the  evolution  of  farming 
and  its  elements,  capital  and  labor.  The  choice  of  a  farm  and  the 
systems  of  farming  are  considered  and  compared  with  other  lines 
of  business.  The  problems  confronting  a  farmer  are  then  dealt 
with,  viz.,  marketing,  advertising,  fencing,  co-operation,  and  prac- 
tical suggestions  for  their  solution  are  presented.  A  simple  system 
of  farm  accounts  is  described.  The  last  chapter  gives  a  description 
of  typical  farms  in  various  parts  of  the  Eastern  States. 


14  What  to  Read  on  Business  Efficiency 

GROCERY  BUSINESS  ORGANIZATION  AND  MANAGE- 
MENT—By  C.  L.  T.  Beeching,  Secretary  and  Fellow 
of  the  Institute  of  Certificated  Grocers.  With  Chap- 
ters on  Buying  a  Business,  Grocers'  Office  Work  and 
Bookkeeping  and  a  Model  Set  of  Grocer's  Accounts. 
By  J.  Arthur  Smart,  of  the  Firm  of  Alfred  Smart, 
Valuer  and  Accountant;  Fellow  of  the  Institute  of 
Certificated  Grocers.  London.  Demy  8vo.  Price, 
$2.00. 

Contains  information  with  regard  to  the  buying  of  stock,  the 
design  of  the  shop  front,  fixtures,  etc.,  and  the  general  internal 
arrangement  of  the  premises,  so  as  to  facilitate  the  extension  of 
business  and  the  execution  of  orders.  The  general  question  of 
management  is  entered  into  fully,  and  attention  is  devoted  to  the 
organization  of  the  books  of  accounts.  Deals  exclusively  with 
English  practice. 

HANDBOOK  OF  COST  DATA  FOR  CONTRACTORS  AND 
ENGINEERS :  A  Reference  Book  Giving  Methods  of 
Construction  and  Actual  Costs  of  Materials  and  Labor 
on  Numerous  Engineering  Works— By  Halbert  P. 
Gilette,  Editor-in-Chief,  Engineering  and  Contracting. 
Chicago,  1910.  2d  ed.  12mo,  xxiv+1,854  pages. 
Price,  $5.00. 

A  chapter  on  the  principles  of  engineering  economics  and  cost- 
keeping  is  followed  by  a  discussion  and  analysis  of  costs,  of  the 
methods  of  working,  of  the  organization  of  forces  and  of  the  ma- 
chines used,  in  the  following  classes  of  engineering  undertakings : 
Earth  excavation ;  rock  excavation,  quarrying  and  crushing ;  roads, 
pavements  and  walks;  concrete  and  reinforced  concrete  construc- 
tion ;  water  works ;  sewers ;  timberwork ;  buildings ;  railways ; 
bridges  and  culverts;  steel  and  iron  construction,  engineering  and 
surveys;  miscellaneous,  such  as  cost  of  fences,  of  maintaining 
horses,  of  a  telephone  line,  etc.  The  book  is  technical  in  its  treat- 
ment and  illustrated. 

HARDWARE  STORE  BUSINESS  METHODS -Compiled 
and  edited  by  R.  R.  Williams,  Hardware  Editor  of 
"The  Iron  Age."  New  York,  1899.  12mo,  227  pages. 
Price,  $1.00. 

A  practical  and  interesting  book  for  the  business  man.  Every 
phase  of  the  hardware  store  business :  buying,  selling,  charging, 


What  to  Read  on  Business  Efficiency 


several  methods  of  stock-taking,  pricing,  catalogs,  credits  and  col- 
lections. There  are  also  numerous  suggestions  as  to  starting  and 
conducting  such  a  business. 

HOW  TO  DO  BUSINESS  AS  BUSINESS  IS  DONE  IN 
GREAT  COMMERCIAL  CENTRES-By  Seymour 
Eaton,  Director  of  the  Department  of  Industry  and 
Finance,  Drexel  Institute,  Philadelphia.  8vo,  430 
pages.  Price,  $2.00. 

An  elementary  text-book  with  numerous  facsimile  forms  and 
with  drill  exercises  and  questions  appended  to  every  chapter. 
Suitable  for  the  use  of  young  students. 

INSURANCE  OFFICE  ORGANIZATION,  MANAGEMENT 
AND  ACCOUNTS-By  T.  E.  Young,  B.A.,  F.R.A.S., 
and  Richard  Masters,  A.C.A.  London,  1904.  8vo,  146 
pages.  Price,  $1.50. 

A  brief  outline  of  the  general  principles  of  the  organization, 
management  and  arrangement  of  work  and  staff  in  an  insurance 
office,  is  followed  by  treatises  on  the  principles  of  bookkeeping 
and  their  adaptation  to  the  various  departments,  viz.,  general,  life, 
fire,  marine  and  accident,  illustrated  by  numerous  forms. 

MANAGEMENT  OF  SMALL  ENGINEERING  WORK- 
SHOPS, THE— By  Arthur  H.  Barker,  B.A.,  B.Sc., 
Wh.Sc. ;  Works  Manager ;  Senior  Whitworth  Scholar ; 
Author  of  "Graphical  Calculus,"  etc.  2d  ed.  Man- 
chester, 1903.  8vo,  256  pages.  Price,  $3.00. 

A  valuable  treatise  on  English  practice  in  respect  to  organization 
of  engineering  works  of  moderate  size.  The  author  takes  up 
every  department  and  its  relations  to  the  general  system,  of  which 
he  would  make  the  Drawing  Office  the  head.  The  cost  factors  are 
also  taken  up  and  discussed  singly.  The  classification  of  establish- 
ment costs  is  well  treated. 

MANUAL  OP  CORPORATE  MANAGEMENT,  A-Contain- 
ing  Forms,  Directions  and  Information  for  the  Use  of 
Lawyers  and  Corporation  Officials.  By  Thomas  Con- 
yngton  of  the  New  York  Bar.  New  York,  1911.  3d 
ed.  8vo,  422  pages.  Price,  $3.50. 

A  reference  book  on  every  point  of  corporate  procedure  pre- 
pared in  accord  with  the  best  modern  practice  with  special  refer- 


1 6  What  to  Read  on  Business  Efficiency 


ence  to  the  statutes  of  New  York  and  New  Jersey.  The  book  is 
especially  valuable,  because  of  the  200  collated  forms  presented  in 
Park  IV,  which  cover  almost  the  entire  range  of  corporate  pro- 
cedure, to  corporate  directors  and  officers. 

MANUAL  OF  CORPORATE  ORGANIZATION,  A-Con- 
taining  Information,  Directions  and  Suggestions  Re- 
lating to  the  Incorporation  of  Enterprises.  By  Thomas 
Conyngton  of  the  New  York  Bar,  Author  of  "A 
Manual  of  Corporate  Management.'*  New  York, 
1908.  Buckram,  8vo,  402  pages.  Price,  $3.00. 

A  valuable  text  and  reference  book  for  promoters  of  corpora- 
tions and  business  men  generally.  The  author  gives  detailed  direc- 
tions for  incorporating  a  concern,  the  legal  and  financial  sides  of 
the  problem.  The  organization  of  a  company,  various  kinds  of 
securities,  the  charter,  the  conversion  of  a  partnership  into  a  cor- 
poration, holding  companies,  and  several  other  matters  relating  to 
corporations  are  considered  and  valuable  suggestions  offered.  The 
last  part  contains  numerous  forms  of  Charters,  Minutes,  By-Laws, 
of  Underwriting,  Voting  Trust  and  Option  Agreements,  and  of 
books  incidental  to  corporation  work. 

MAXIMUM  PRODUCTION  IN  SHOP  AND  FOUNDRY- 

By  C.  E.  Knoeppel.     New  York,   1911.     12mo,   400 
pages.    Price,  $2.50. 

An  excellent  treatise  on  the  principles  of  efficient  organization 
and  operation  in  the  machine  shop  and  in  the  foundry.  The  first 
four  chapters  deal  with  elements  common  to  both,  such  as  ac- 
counting and  its  importance  to  management;  the  following  three 
chapters  take  up  the  organization  of  the  machine  shop;  the  bulk 
of  the  book,  however,  is  devotee!  to  a  discussion  of  scientific  man- 
agement, organization  and  production  in  the  foundry,  to  the  method 
of  handling  shop  details,  of  correct  apportionment  of  burden,  and 
to  cost  elements. 

OFFICE  ORGANIZATION  AND  MANAGEMENT,  IN- 
CLUDING SECRETARIAL  WORK— By  Lawrence  R. 
Dicksee,  M.Com.,  F.C.A.,  and  H.  E.  Blain,  Tramways 
Manager,  County  Borough  of  West  Ham.,  London. 
306  pages.  Price,  cloth,  $2.00. 

This  volume  gives,  with  the  aid  of  illustrations  and  copies  of 
actual  business  forms,  a  description  of  office  organization  and* 
management  under  English  methods. 


What  to  Read  on  Business  Efficiency  17 

ORGANIZATION   OF  AGRICULTURE -By   E.   A.   Pratt. 

New  York.    Price,  $2.00  net. 

A  treatise  on  agricultural  organization  in  various  countries  of 
the  world,  viz.,  Denmark,  Germany,  France,  Belgium,  Italy,  Hol- 
land, Hungary,  Austria,  Switzerland,  Sweden  and  Norway,  Fin- 
land, Siberia,  Servia,  Poland,  Luxemburg,  the  United  States,  Ar- 
gentina, Canada,  Australasia,  Ireland,  and  England  and  Wales. 
The  relation  of  agriculture  and  of  the  farmer  to  the  railways  is 
discussed  and  recommendations  offered. 

ORGANIZATION  OF  GOLD  MINING  BUSINESS,  THE- 

With  Specimens  of  the  Departmental  Report  Books 
and  the  Account  Books.  By  -Nicol  Brown.  Fo.  Price, 
$10.00. 

The  object  of  the  author  is  to  so  systematize  the  records  of  the 
working  or  technical  end  of  the  commercial  departments  as  to 
make  the  whole  system  of  dapartmental  reports  intelligible  to 
every  officer  or  Board  of  Directors.  The  relation  of  each  of  a 
complete  set  of  books  is  shown  by  a  diagrammatic  arrangement, 
with  full  size  sample  pages  of  books  and  other  forms. 

PRINCIPLES  OF  MINING— Valuation,   Organization   and 
Administration.     By  Herbert  C.  Hoover,  Member  of 
the  American  Institute  of  Mining  Engineers,  etc.  New 
York,  1909.    8vo,  vii+199  pages.    Price,  $2.50. 
Valuation  of  copper,  gold,  lead,  silver,  tin  and  zinc  lode  mines — 
of  interest  to  the  engineer  and  manager.    The  development,  equip- 
ment,  output,   administration  and   risk  of  mining  enterprises   are 
dealt  with  in  detail.    This  book  should  also  be  a  part  of  the  mine 
owner's  or  manager's  library. 

SHIPPING  OFFICE  ORGANIZATION,  MANAGEMENT 
AND  ACCOUNTS-By  Alfred  Calvert.  Price,  $2.00. 

Describes  the  methods  of  securing  orders,  getting  in  patterns, 
circularizing  foreign  firms,  conditions  of  sale,  fulfilling  contracts, 
making  up  and  packing  goods  for  shipment,  arranging  for  insur- 
ance, shipment  and  freight,  chartering  of  vessels,  pricing  and  in- 
voicing the  goods,  preparing  the  bills  of  lading,  etc.,  etc.  The 
book  contains  many  and  varied  English  shipping  documents  in  fac- 
simile. 

UNIVERSITY  ADMINISTRATION-By  Charles  W.  Eliot. 
Boston,  1908.  8vo,  266  pages.  Price,  $1.50;  postage 
15  cents. 

The  various  bodies  governing  American  universities  and  sys- 
tems of  administration  and  instruction  are  described  and  their 
relation  to  one  another  explained,  beginning  with  the  university 
trustees.  The  qualities  of  the  members  of  the  faculty  and  of  the 
deans,  the  work  of  the  committees,  libraries  and  collections,  and 
many  other  features  of  administration  are  discussed. 


Railway  Management 


Theoretical  discussions  of  transportation  problems  are 
not  included  here.  A  complete  list  of  such  books  will  be 
sent  on  request. 


AMERICAN  INLAND  WATERWAYS— Their  Relation  to 
Railway  Transportation  and  to  the  National  Welfare ; 
Their  Creation,  Restoration  and  Maintenance.  By 
Herbert  Quick.  New  York,  1909.  8vo,  xx+241  pages. 
Price,  $3.50. 

A  study  and  criticism  of  our  water  highways  and  a  comparison 
with  similar  means  of  transportation  abroad ;  the  relation  of  water- 
ways to  the  national  resources,  the  question  of  their  restoration 
and  maintenance  are  ably  discussed  and  illustrated  by  80  cuts  and 
a  map. 

AMERICAN  RAILWAY  TRANSPORTATION-By  Emory 
R.  Johnson,  Ph.D.,  Professor  of  Transportation  and 
Commerce  in  the  University  of  Pennsylvania ;  Member 
of  the  Isthmian  Canal  Commission  1899  to  1904.  New 
York,  1908.  8vo,  xvi+434  pages.  Price,  $1.50. 

An  able  treatise  on  the  subject,  which  the  author  begins  with  a 
brief  discussion  of  the  economic  significance  of  transportation.  He 
then  describes  the  American  trunk-line  railroads,  treating  in  Part 
I  of  their  origin  and  evolution,  their  present  grouping  and  finances. 
Part  II  is  devoted  to  a  description  of  the  various  services  per- 
formed by  railroads  and  to  accounts  and  statistics.  Parts  III  and 
IV  discuss  the  relations  of  railways  to  one  another,  to  the  public, 
and  to  the  state.  Several  statistical  tables,  illustrations  and  14 
maps  serve  to  elucidate  the  subject. 

AMERICAN  RAILWAYS-By  Edwin  A.  Pratt.  Reprinted 
with  additions  from  "The  Times."  London,  1903. 
8vo,  vii+309  pages.  Price,  $1.25. 

The  American  railways  are  considered  here  from  the  English 
point  of  view,  the  author  being  an  Englishman;  he  compares  fre- 
questly  the  transportation  systems  and  conditions  of  the  two  coun- 
tries. The  book  is  not  too  technical,  though  it  contains  some 
charts  and  statistical  tables. 

18 


What  to  Read  on  Business  Efficiency  19 


AMERICAN  WATERWAYS— (For   particulars,   see   page 

42.) 

COMMERCE  AND  TRANSPORTATION- (For  particulars, 
see  page  42.) 

ELECTRIC  RAILWAY  TRANSPORTATION- (For  par- 
ticulars, see  page  42.) 

ELEMENTS  OF  RAILWAY  ECONOMICS,  THE-By  V.  M. 

Ackworth,  M.A.  Oxon,  Barrister-at-Law.  Oxford, 
1905.  12mo,  159  pages.  Price,  70  cents;  postage  5 
cents. 

"The  object  of  this  book  is  to  consider  the  railways  and  railway 
business  from  the  economic  point  of  view."  The  author  deals 
with  the  following  phases  of  railway  management :  Capital,  ex- 
penditure, income  and  charges,  and  concludes  with  a  chapter  on 
classification  and  rates — the  interference  of  Parliament  (English). 

ECONOMICS  OF  RAILWAY  OPERATION-By  M.  L. 
Byers,  C.E.,  Chief  Engineer,  Maintenance  of  Way, 
Missouri  Pacific  Railway.  New  York,  1907.  8vo,  672 
pages.  Price,  buckram,  $5.00. 

A  general  outline  of  the  mechanism  of  railway  operation  as  it 
is  carried  on  to-day  and  of  the  principles  which  have  governed  in 
producing  the  form  this  mechanism  has  assumed  and  which  under- 
lie its  economic  use,  in  seven  parts:  (i)  Organization;  (2)  Em- 
ployment, Education  and  Discipline  of  Forces;  (3)  Accounts  and 
Accounting;  (4)  Reports;  (5)  Economic  Operation:  General 
Maintenance  of  Way  and  Structures,  Machinery  Department 
Operation,  Transportation  Freight  Traffic  Department,  Other  De- 
partments; (6)  Analysis  of  Operations  and  Control  of  Expenses; 
(7)  Betterments.  A  valuable  reference  book  for  railway  en- 
gineers and  operating  men. 

ECONOMICS  OF  RAILROAD  CONSTRUCTION,  THE-By 

Walter  Loring  Webb,  C.E.,  Member,  American  Society 
of  Civil  Engineers;  Member,  American  Railway  En- 
gineering and  Maintenance  of  Way  Association;  As- 
sistant Professor  of  Civil  Engineering  in  the  Univer- 
sity of  Pennsylvania.  New  York,  1906.  8vo,  viii-f  339 
pages.  Price,  $2.50. 

A  study  of  railroad  economics  from  the  standpoint  of  the  con- 
structing or  operating  engineer.  Three  phases  of  the  problem  are 
discussed:  (i)  financial  and  legal,  dealing  with  statistics,  or- 
ganization, capitalization  and  valuation;  (2)  operating  elements 
of  the  problem,  viz.,  operating  expenses,  motive  power,  economics 
of  car  construction  and  track;  the  balance  of  Part  II  and  Part  III 
deal  with  the  more  technical  elements,  such  as  distance,  curvature 
and  grading. 

II 


20  What  to  Read  on  Business  Efficiency 

ELEMENTS  OF  TRANSPORTATION-A  Discussion  of 
Steam  Railroad,  Electric  Railway  and  Ocean  and  In- 
land "Water  Transportation.  By  Emory  R.  Johnson, 
Ph.D.,  Professor  of  Transportation  and  Commerce  in 
the  University  of  Pennsylvania;  Member  of  the  Isth- 
mian Canal  Commission,  1899  to  1904;  Author  of 
"American  Railway  Transportation"  and  "Ocean  and 
Inland  Water  Transportation."  New  York,  1909. 
12mo,  xvii+360  pages.  Price,  $1.50. 

The  four  parts  of  the  book  treat  of  the  four  means  of  trans- 
portation respectively:  steam  railway,  electric  railway,  ocean  and 
inland  water  transportation.  A  brief  historical  review  of  their 
development  is  followed  by  an  excellent  description  of  the  re- 
spective methods  of  carrying  on  business  and  by  a  discussion  of 
all  questions  pertaining  to  the  system,  such  as  rates,  finances, 
passenger,  freight  and  mail  service,  competition,  consolidation,  and 
the  future  outlook.  The  descriptions  are  accompanied  by  numerous 
illustrations  and  20  maps. 

OCEAN  AND  INLAND  WATER  TRANSPORTATION-By 

Emory  R.  Johnson,  Ph.D.,  Professor  of  Transportation 
and  Commerce  in  the  University  of  Pennsylvania. 
New  York,  1906.  12mo,  xxii+395  pages.  Price,  $1.50. 

A  treatise  on  the  economics  of  transportation  by  water.  The 
bulk  of  it,  Book  I,  deals  with  the  system  of  ocean  transportation, 
its  history,  its  four  kinds  of  services,  viz.,  freight,  passenger, 
mail  and  express,  and  with  the  relation  of  the  carriers  to  one 
another,  to  the  public  and  to  the  government.  The  condition  of 
the  American  mercantile  marine  and  of  the  shipbuilding  industry 
and  the  question  of  government  aid  are  also  considered.  Book  II 
describes  the  organization,  equipment  and  traffic  of  canal,  river 
and  lake  transportation  in  the  United  States.  The  definitions  of 
terms  used  in  this  industry  and  the  numerous  illustrations,  maps, 
charts  and  tables  make  it  a  valuable  text-book  for  the  student. 

OCEAN  CARRIER,  THE— A  History  and  Analysis  of  the 
Service  and  a  Discussion  of  the  Rates  of  Ocean  Trans- 
portation. By  J.  Russel  Smith,  Ph.D.,  Assistant  Pro- 
fessor of  Industry  in  the  Wharton  School  of  Finance 
and  Commerce,  University  of  Pennsylvania.  New 
York,  1908.  12mo,  xi+344  pages.  Price,  $1.50. 

An  economic  study  dealing  with  two  phases  of  ocean  transporta- 
tion :  the  service  and  the  rates.  The  development,  organization  and 
routes  of  steamship  lines  on  the  Atlantic  and  Pacific  Oceans,  and 
of  the  coasting  trade  form  the  topic  of  the  first  part.  Part  II 
contains  a  discussion  of  the  factors  affecting  ocean  traffic  freight 
rates,  and  of  the  control  of  Atlantic  rates. 


What  to  Read  on  Business  Efficiency  21 

PRINCIPLES  OF  RAILWAY  STORES  MANAGEMENT, 
THE— By  William  Oke  Kempthorne,  Chief  Store- 
keeper, Nigerian  Government  Railways,  West  Africa. 
London,  1907.  8vo,  vii+268  pages.  Price,  $4.00. 

A  practical  text-book  on  the  management  of  the  stores  depart- 
ment of  an  English  railway,  dealing  with  (i)  the  staff,  (2)  the 
purchase  department  (the  Indent  System),  (3)  storekeeping  de- 
partment, (4)  the  accounting  department  and  (5)  the  inspection 
department,  and  giving  numerous  useful  forms.  Of  special  interest 
to  railroad  accountants,  storekeepers  and  superintendents. 

RAILROAD  ADMINISTRATION-By  Ray  Morris,  M.A., 
Managing  Editor  of  the  "Railway  Age  Gazette.'7 
New  York,  1910.  8vo,  x+309  pages.  Price,  $2.00; 
postage,  20  cents. 

A  study  of  the  organization  of  a  railway  and  of  the  executive 
work  involved  in  building,  financing  and  operating  a  railroad. 
Various  types  of  organization  are  considered  and  compared;  to 
the  public  relations  of  a  railroad  one  chapter  is  devoted.  The 
French  and  British  organizations  are  also  described.  Perhaps  the 
best  book  on  the  subject  now  in  print. 

RAILROAD  FREIGHT  RATES  IN  RELATION  TO  THE 
INDUSTRY  AND  COMMERCE  OF  THE  UNITED 
STATES— By  Logan  G.  McPherson,  Lecturer  on 
Transportation,  Johns  Hopkins  University ;  Author  of 
"The  Working  of  the  Railroads."  New  York,  1909- 
8vo,  xi+441  pages.  Price,  $2.25. 

An  exhaustive  discussion  of  every  phase  of  the  railway  freight 
rate  problem.  The  development  of  its  present  structure  and  its 
relation  to  the  agriculture,  industry  and  commerce  of  the  country, 
are  gone  into  and  traced  from  the  early  beginnings.  The  public 
sentiment  and  the  legislation  of  1887  and  1904,  the  development 
of  the  freight  service,  classification  of  rates,  the  rate  wars  and 
traffic  agreements  are  dealt  with  from  a  practical  and  impartial 
point  of  view. 

RAILROAD  TRAFFIC  AND  RATES— By  Emory  R.  John- 
son, Ph.D.,  Professor  of  Transportation  and  Com- 
merce, University  of  Pennsylvania,  and  Grover  I. 
Huebner,  Ph.D.,  Professor  of  Transportation  and 
Commerce,  University  of  Pennsylvania.  New  York, 
1911.  2  vols.  8vo,  xvi+524  pages  and  x+448  pages. 
Price,  $5.00  net. 

A  practical  reference  book  for  railway  men,  containing  detailed 
information  regarding  the  intricate  work  of  those  who  have  to 
do  with  railroad  traffic  and  with  rate-making.  Volume  I  deals 


22  What  to  Read  on  Business  Efficiency 


with  the  freight  traffic,  its  sources,  organization,  management,  clas- 
sification and  rates.  Passenger,  express  and  mail  services  form 
the  subject  of  the  second  volume.  The  Railway  Act  of  1910  and 
the  decision  of  the  Interstate  Commerce  Commission  in  the  Reno, 
Nevada,  rate  case,  are  found  in  the  appendices.  The  book  is  pro- 
fusely illustrated  with  forms,  maps  and  charts. 

RAILWAY  TRANSPORTATION-Its  History  and  Its  Laws. 
By  Arthur  T.  Hadley,  Commissioner  of  Labor  Statis- 
tics of  the  State  of  Connecticut;  President  of  Yale 
University.  New  York,  1885.  8vo,  269  pages.  Price, 
$1.50. 

Though  written  26  years  ago,  the  book  is  still  an  authority  on 
railway  questions.  The  facts  and  principles  of  American  railroad 
business  and  legislation  are  clearly  presented,  compared  with  the 
systems  and  legislation  in  England,  France  and  Italy,  and  the  re- 
sults achieved  stated,  with  a  view  into  the  future  of  the  railroad 
question. 

RAILWAY  AND  TRAFFIC  PROBLEMS- (For  particulars, 

see  page  42.) 

RAILWAY  ORGANIZATION  AND  WORKING-A  Series 
of  Lectures  delivered  before  the  classes  of  University 
of  Chicago.  Edited  by  Ernest  Eitson  Dewsnup.  Chi- 
cago, 1906.  8vo,  xi+498  pages.  Price,  $2.00. 

A  compilation  of  special  lectures  delivered  before  the  University 
Classes  in  railway  transportation.  Among  the  subjects  treated  by 
various  authorities  are :  The  Passenger  Department,  by  Percy  S. 
Eustis,  Passenger  Traffic  Manager  of  the  C,  B.  &  Q.  R.  R. ;  The 
Problem  of  Handling  Less-than-carload  Freight  Expeditiously  and 
Economically  at  Terminal  Stations,  by  Nelson  W.  Pierce,  Local 
Freight  Agent,  Chicago,  of  the  C.  M.  &  St.  P.  Ry.;  Duties  of  a 
Controller,  or  'Chief  Accounting  Officer,  by  F.  Nay,  General  Au- 
ditor, C.  R.  T.  &  P.  Ry.  The  book  contains  several  diagrams. 

RAILWAY  RATE  THEORIES  OF  THE  INTERSTATE 
COMMERCE  COMMISSION-By  M.  B.  Hammond, 
Professor  of  Economics  and  Sociology,  Ohio  State 
University.  Cambridge,  1911.  8vo,  vi+200  pages. 
Price,  $1.00 ;  postage,  9  cents. 

From  a  study  of  the  decisions  of  the  Interstate  Commerce  Com- 
mission handed  down  during  the  years  1887  to  1906  the  author 
seeks  to  discover  the  principles  of  railway  rate-making  evolved 
from  its  experience  and  followed  by  its  members,  whenever  not 
enjoined  or  overruled  by  the  courts.  The  various  factors  in  rate 
making,  viz.,  value  of  commodity,  cost  of  service,  distance,  com- 
petition, class  interests  and  investment,  are  explained  and  their 
practical  application  discussed. 


What  to  Read  on  Business  Efficiency  23 

SCIENCE  OF  RAILWAYS,  THE-By  Marshall  M.  Kirk- 
man.  17  vols.  and  3  portfolios.  New  York,  1907-1911. 
8vo,  xxx+8872  pages.  Price,  17  vols.,  $36.00. 

A  description  of  the  methods  and  principles  governing  the  busi- 
ness of  railways.  Every  phase  of  railroad  construction :  capitaliza- 
tion, maintenance,  operation,  rate-making,  management,  financing 
and  administration,  is  treated  in  an  exhaustive  manner  by  the 
author,  who  has  received  the  assistance  of  experts. 

The  scope  of  the  series  and  the  prices  of  the  separate 
volumes  are  as  follows : 

The  Locomotive  and  Motive  Power  Department. $3. 50 

Engineers'  and  Firemen's  Handbook 5.00 

Airbrake— Construction  and  Working 6.00 

Shops  and  Shop  Practice,  2  vols 10.00 

Cars — Construction,  Handling  and  Supervision. .  7.50 

Organization  of  Railways  and  Financing 3.50 

Passenger,  Traffic  and  Accounts 5.00 

Freight,  Traffic  and  Accounts 6.00 

Building  and  Repairing  Railways 7.00 

Operating  Trains 6.00 

Electricity  Applied  to  Railways 5.00 

Locomotive  Appliances 6.00 

Collection  of  Revenue 3.50 

General  Accounts  and  Cash 3.50 

Safeguarding  Railway  Expenditures 6.00 

Railway  Rates  and  Government  Ownership 2.50 

Locomotive  Portfolio  5.00 

Car  Portfolio    5.00 

Airbrake  Portfolio 5.00 

JCIENTIFIC  MANAGEMENT  AND  RAILROADS-Being 

Part  of  a  Brief  Submitted  to  the  Interstate  Commerce 
Commission.  By  Louis  D.  Brandeis.  New  York,  1911. 
8vo,  92  pages.  Price,  $1.00. 

The  author  seeks  to  show,  by  facts  proved  in  industries  which 
differ  from  the  railways  in  outward  form  but  not  in  principles 
essential  to  the  application  of  scientific  management,  that  there  still 
exist  great  possibilities  of  economy  in  the  conduct  of  railways. 


24  What  to  Read  on  Business  Efficiency 


These,  he  says,  would  be  attained  by  the  introduction  of  scientific 
management  thus  increasing  net  earnings  without  resorting  to  an 
increase  in  rates. 


STRATEGY  OF  GREAT  RAILROADS,  THE -By  Frank  H. 
Spearman.  New  York,  1908.  12mo,  287  pages.  Price, 
$1.50 ;  postage,  12  cents. 

In  a  pleasing  style  the  author  gives  an  insight  into  the  working 
of  the  great  American  railroad  systems  from  their  beginning  to 
the  present  day,  including  the  Vanderbilt,  Pennsylvania,  Harriman, 
Gould,  Hill,  Rock  Island,  Atchison,  Chicago  &  Northwestern  sys- 
tems, with  numerous  maps.  A  chapter  deals  with  the  rebuilding 
of  the  Chicago  &  Alton  Railway. 

TRANSPORTATION  IN  EUROPE-By  Logan  G.  McPher- 
son,  Lecturer  on  Transportation  at  the  Johns  Hopkins 
University.  New  York,  1910.  12mo,  iv+285  pages. 
Price,  $1.50;  postage,  12  cents. 

A  good  description  of  the  transportation  conditions  in  England 
and  on  the  continent  of  Europe,  covering  both  waterways  and 
railroads. 

WHEN  RAILROADS  WERE  NEW— By  Charles  Frederick 
Carter.  With  Introductory  Note  by  Logan  G.  Mc- 
Pherson.  New  York,  1910.  8vo,  xiv+324  pages. 
Price,  $2.00  net. 

An  account  of  America's  pioneer  railroads  and  of  the  men  who 
built  them.  The  early  days  and  developments  of  the  Erie,  of  the 
Pennsylvania  Railroad  and  of  the  B.  &  O.,  the  genesis  of  the 
Vanderbilt  system,  the  building  of  the  first  transcontinental  rail- 
way and  of  the  Canadian  Pacific,  are  described  in  a  vivid  and 
interesting  manner. 

WORKINGS  OF  THE  RAILROADS,  THE— By  Logan  G. 
McPherson,  Lecturer  on  Transportation  at  Johns  Hop- 
kins University.  New  York,  1907.  12mo,  282  pages. 
Price,  $1.50;  postage,  13  cents. 

An  elementary  discussion  of  the  various  departments  of  railway 
organization  and  administration,  their  development,  working  and 
interrelation.  The  last  chapter  deals  with  the  relations  of  the 
railroads  to  the  public  and  to  the  state. 


Advertising  and  Selling 


ADS.    and    SALES— By   Herbert    Newton    Casson.      1911. 
8vo,  vii+167  pages.    Price,  $2.00. 

An  interesting  study  of  advertising  and  selling  from  the  stand- 
point of  the  principles  of  efficiency  underlying  scientific  manage- 
ment. Chapter  headings:  Can  the  principles  of  efficiency  be  ap- 
plied to  sales  ? ;  Efficiency  salesmanship ;  A  sales  campaign ; — how 
to  start  it;  Face  to  face  salesmanship;  The  evolution  of  advertis- 
ing; The  weak  side  of  advertising;  The  building  of  an  advertise- 
ment ;  An  analysis  of  current  advertising ;  The  future  of  adver- 
tising; Public  opinion;  The  professional  outsider. 

ADVERTISERS'  CYCLOPEDIA  OF  SELLING  PHRASES, 

THE— William   Borsodi,   Editor.     New   York,    1909. 

4to,  1,360  pages.    Price,  leather,  $15.00. 
A  compilation  of  advertisements,  phrases  and  suggestions  from 
the  pens  of  several  writers,  useful  to  the  advertising  writer  and 
business  man.    Numerous  illustrations  are  found  in  the  text. 

ANALYTICAL  ADVERTISING-By  W.  H.  Shryer.     De- 
troit, 1912.    12mo.    Price,  $3.00. 

A  new  and  interesting  book  on  the  theory  of  advertising  and  its 
practical  application.  The  first  eight  chapters  are  devoted  to 
advertising  psychology.  A  portion  of  the  book  discusses  the 
relative  merits  of  different  sized  copy,  and  actual  results  and 
proportional  costs  of  different  sized  space  are  given  from  numerous 
actual  tests,  pictures  of  the  copy  being  reproduced.  A  line  is 
given  on  several  hundred  different  publications. 

ART  AND  LITERATURE  OF  BUSINESS,  THE— By  C.  A. 

Bates.    New  York,  1902.    6  vols.    2,221  pages.    Price, 
$25.00. 

This  is  in  reality  an  encyclopedia  of  advertising.  The  last  volume 
is  devoted  to  an  exhaustive  index.  Out  of  print. 

ART  AND  SCIENCE  OF  ADVERTISING,  THE-By  George 
French.    Boston,  1909.    8vo,  291  pages.    Price,  $2.00. 

It  is  the  aim  of  the  author  to  state  the  fundamental  principles  of 
advertising,  its  theory  and  science,  its  moral  and  esthetic  elements, 
dwelling  less  on  its  practical  phases.  The  subject  of  personal  con- 
tact, of  attraction,  suggestion,  and  assertion,  of  optics  and  adver- 
tising, of  the  art  of  writing  an  advertising  copy,  of  the  printing  and 
type  in  advertising,  are  taken  up  and  discussed.  The  book  contains 
several  good  illustrations  which,  however,  do  not  bear  directly  on 
the  text. 

25 


26  What  to  Read  on  Business  Efficiency 

ART  OF  SELLING,  THE— By  Arthur  Frederick  Sheldon, 
Formulator  of  the  Science  of  Business  Building,  and 
Editor  of  the  "Business  Philosopher. "  1911.  12mo, 
183  pages.  Price,  $1.25. 

An  elementary  text-book  for  business  colleges  and  students.  The 
subject  matter  is  divided  into  50  lessons,  each  followed  by  ques- 
tions and  exercises.  Besides  the  general  principles  of  selling  the 
book  deals  with  retail,  wholesale  and  specialty  selling,  and  contains 
chapters  on  selling  by  letter  and  by  advertising. 

BANKING  PUBLICITY— By  Francis  R.  Morison.  New 
York,  1904.  164  pages.  Price,  $1.00. 

A  useful  manual  on  the  art  of  advertising  the  business  of  financial 
institutions ;  gives  practical  illustrations  of  wording  and  typo- 
graphical arrangement  of  advertisements  and  forms  of  "follow-up" 
letters  in  the  various  departments  of  a  bank. 

BUSINESS  OF  ADVERTISING,  THE-By  Clarence  Moran, 
of  the  Inner  Temple,  Barrister-at-Law.  London,  1905. 
12mo,  x+191  pages.  Price,  $1.00. 

An  outline  of  the  history  and  practice  of  advertising,  of  the  re- 
trictions  and  censorship  imposed,  and  some  London  laws  relating 
to  ads.,  with  eleven  illustrations.  Mural,  press,  circular  and  pic- 
torial poster  advertising  are  separately  dealt  with.  The  more 
modern  American  practice  is  not  fully  treated. 

FINANCIAL  ADVERTISING-Edited  and  Compiled  by 
William  Borsodi.  New  York,  1909.  4to,  128  pages. 
Price,  $2.00. 

An  interesting  collection  of  words,  phrases,  illustrated  adver- 
tisements, and  financial  short  talks,  as  used  by  banks,  trust  com- 
panies and  other  financial  institutions. 

FINANCIAL  ADVERTISING— For  Commercial  and  Sav- 
ings Banks,  Trust,  Title  Insurance,  and  Safe  Deposit 
Companies,  Investment  Houses.  By  E.  St.  Elmo 
Lewis,  Advertising  Manager,  Burrough's  Adding  Ma- 
chine Company.  Illustrated.  Indianapolis,  1908.  992 
pages.  Price,  $5.00. 

An  exhaustive  treatise  on  the  theory  and  practice  of  advertising 
for  a  banker.  The  subject  is  approached  from  a  scientific  point  of 
view,  and  treated  in  all  its  theoretical  and  practical  aspects.  The 
numerous  illustrations  and  the  specimens  of  ads.  for  various  cases 
of  banking  business  are  very  instructive ;  the  various  means  of 
successful  publicity  and  the  art  of  writing  advertisements  are  well 
discussed. 


- 


What  to  Read  on  Business  Efficiency  27 


GINGER  TALKS-By  W.  C.  Holman.    Price,  $2.00. 

A  stimulating  collections  of  ideas  and  pointers  on  the  art  of 
selling.  It  explains  how  to  make  approaches,  how  to  secure  atten- 
tion, how  to  overcome  a  salesman's  difficulties,  how  to  get  business. 

HUMAN  NATURE  IN  SELLING  GOODS-By  James  H. 
Collins.  Philadelphia,  1909.  16mo,  93  pages.  Price, 
50  cents;  postage,  5  cents. 

The  author  interestingly  depicts  here  some  of  the  salesman's 
every-day  experiences  and  difficulties;  obstacles,  the  need  of 
nervous  energy,  competition  and  training. 

125  BRAIN-POWER  BUSINESS  MANUAL -Edited  by  W. 
C.  Holman.  1908.  8vo,  883  pages.  Price,  $2.00. 

Articles  by  several  business  men  dealing  with  salesmanship  in 
its  various  phases,  e.  g.,  Necessary  traits  of  salesman,  selling  a 
general  line,  systematizing  information  about  a  prospect,  planning 
a  campaign,  tactics  of  introducing  yourself,  how  to  answer  ob- 
jections1, etc.  Not  of  much  value. 

INFLUENCING  MEN  IN  BUSINESS- The  Psychology  of 
Argument  and  Suggestion.  By  Walter  Dill  Scott, 
Ph.D.,  Director  of  the  Psychological  Laboratory, 
Northwestern  University.  New  York,  1911.  8vo,  168 
pages.  Price,  $1.00. 

An  analysis  of  deliberation  and  suggestion.  Arguments  and  sug- 
gestions are  differentiated  and  their  respective  uses  in  influencing 
men  demonstrated.  Practical  hints  for  making  arguments  and  sug- 
gestions effective  in  making  sales,  closing  deals,  writing  advertise- 
ments and  handling  employees,  are  given  in  the  closing  two  chap- 
ters. No  business  man  should  fail  to  read  Mr.  Scott's  book. 

LAW  OF  ADVERTISING  AND  SALES  AND  RELATED 
GENERAL  BUSINESS  LAW,  THE-With  which  is 
Combined:  Advertising  and  Sales  that  Develop  Good- 
Will.  By  Clowry  Chapman.  2  vols.  1908.  8vo,  685 
pages.  Price,  $10.00. 

An  easily  understood,  non-technical  explanation  of  the  points  of 
law  referring  to  subjects  connected  with  advertising  and  sales,  incl. 
manuscripts,  counterfeiting,  domestic  and  foreign  mails,  trade-  * 
marks,  trading  stamps,  good-will,  money  orders,  transportation. 
The  part  of  the  second  volume,  entitled  "Advertising  and  Sales 
that  Develop  Good-will,"  is  a  discussion  of  the  merits  and  methods 
of  advertising  and  selling.  It  has  been  termed  by  advertising  au- 
thorities "The  Advertising  Man's  Bible."  Illustrated  with  several 
plates  in  color. 


28  What  to  Read  on  Business  Efficiency 

MAKING  HIM  BUY-The  Selling  End  of  It.  By  Henry  C. 
Lawrence.  St.  Louis,  1910.  8vo,  296  pages.  Price, 

$2.00. 

A  very  helpful  exposition  of  the  art  of  getting  business  by  mail. 
The  book  consists  of  two  parts :  Part  I  deals  with  the  theory  and 
comments  on  various  practical  points;  in  Part  II  there  are  518 
specimen  letters  adapted  to  every  possible  business  occasion,  writ- 
ten in  an  informal  style.  A  chapter  is  devoted  to  "Bonhomie  Let- 
ters," which  are  intended  to  cultivate  the  customers'  good-will  and 
friendship. 

MEN  WHO  SELL  THINGS— Observations  and  Experiences 
of  Over  Twenty  Years  as  Travelling  Salesman, 
European  Buyer,  Sales  Manager,  Employer.  By  Wal- 
ter D.  Moody.  Chicago,  1907.  8vo,  xi+295  pages. 
Price,  $1.00. 

In  the  words  of  the  author :  "This  book  is  an  attempt  to  specify 
the  qualifications  necessary  to  the  making  of  a  successful  salesman 
and  the  reasons  for  so  many  failures  in  the  greatest  profession 
on  earth,  the  profession  of  salesmanship."  The  various  qualities 
of  salesmen,  good  and  bad,  are  discussed  and  censured  or  recom- 
mended, in  pleasing  language ;  the  salesman's  relation  to  credits, 
to  the  buyer,  and  to  the  business  are  analyzed  in  the  last  three 
chapters. 

MODERN  ADVERTISING-By  Ernest  Elmo  Calkins  and 
Ralph  Holden.  Illustrated.  New  York,  1905.  12mo, 
xvii+361  pages.  Price,  $1.50. 

A  standard  manual  on  advertising.  The  definitions  and  a  brief 
history  of  the  subject  are  followed  by  a  practical  discussion  of  the 
various  classes  of  advertising  and  advertisers.  Special  chapters 
treat  of  the  mathematics  and  of  the  mechanical  details  relating  to 
the  subject. 

NEW  SALESMANSHIP,  THE-By  Charles  Lindgren.  Chi- 
cago, 1909.  12mo,  126  pages.  Price,  $1.50 ;  half  leather, 
$2.00. 

An  outline  of  the  principles  and  practice  of  salesmanship.  The 
various  weapons  of  a  salesman  are  discussed,  the  art  of  handling 
different  types  of  buyers  gone  into,  and  the  rules  for  presenting, 
controlling  and  building  the  sales  argument  set  forth,  and  illus- 
trated by  examples  from  the  experience  of  the  writer.  Of  little 
value. 


What  to  Read  on  Business  Efficiency  29 

PRACTICAL  SALESMANSHIP-A  Treatise  on  the  Art  of 
Selling  Goods.  By  Nathaniel  C.  Fowler,  Jr.,  Assisted 
by  29  Expert  Salesmen,  Sales-Managers  and  Prom- 
inent Business  Men.  Boston,  1911.  12mo,  xx+317 
pages.  Price,  $1.00;  postage,  10  cents. 

A  practical  study  and  analysis  of  the  principles  and  ethics  of 
salesmanship.  The  psychology  of  selling,  the  qualifications  of  every 
class  of  salesmen,  his  relation  to  customer  and  employer,  are  dis- 
cussed by  a  man  of  experience. 

PRINCIPLES  OF  PRACTICAL  PUBLICITY,  THE-Being 

a  Treatise  on  ' '  The  Art  of  Advertising. ' '  By  Truman 
A.  DeWeese.  Large  crown  8vo,  266  pages,  with  43 
full-page  illustrations.  Price,  $3.00. 

A  comprehensive  and  practical  treatise  covering  the  subject  of 
publicity  in  all  its  branches,  showing  the  successful  adaptation  of 
advertising  to  all  lines  of  business. 

PRINCIPLES  OF  SALESMANSHIP,  DEPORTMENT  AND 
SYSTEM,  THE— A  Text-book  for  Department  Store 
Service.  By  William  Ametius  Corbion,  Originally 
Instructor  in  Salesmanship,  Service  and  Conduct  in 
the  John  Wanamaker  Store.  Philadelphia,  1907. 
12mo,  380  pages.  Price,  $1.10. 

A  text-book  for  the  instructor  in  all  phases  of  department  store 
routine.  The  service  and  conduct  of  the  individual  salesmen,  their 
knowledge  and  care  of  stock,  also  the  principles  and  psychology  of 
salesmanship  are  discussed  in  detail;  the  last  two  chapters  are 
devoted  to  a  consideration  of  the  system  in  selling  departments. 

PSYCHOLOGY  OF  ADVERTISING,  THE-A  Simple  Ex- 
position of  the  Principles  of  Psychology  in  Their  Re- 
lation to  Successful  Advertising.  By  Walter  Dill 
Scott,  Ph.D.,  Director  of  the  Psychological  Labora- 
tory of  Northwestern  University.  Boston,  1910.  2d 
ed.  8vo,  269  pages.  Price,  $2.00 ;  postage,  15  cents. 

A  valuable  theoretical  exposition  of  the  psychological  factors  of 
advertising,  with  many  illustrations  taken  from  actual  practice. 
Among  the  subjects  treated  we  find  chapters  on  Appeals  to  the 
Customer's  Sympathy,  on  the  Will,  on  the  Habit  of  Reading  Ad- 
vertisements, on  the  Psychology  of  Food  Advertising,  and  on  the 
Unconscious  Influence  in  Street  Railway  Advertising. 


30  What  to  Read  on  Business  Efficiency 

PUSHING  YOUR  BUSINESS— A  Text-book  of  Advertising. 
By  T.  D.  MacGregor,  Ph.B.,  of  the  Bankers  Magazine. 
3d  ed.  New  York,  1909.  Small  8vo,  197  pages.  Price, 
$1.25. 

In  accordance  with  his  assertion,  "Advertising  is  by  no  means  a 
fixed  science,"  the  author  advances  no  theories  on  the  subject;  he 
simply  gives  hints  on  advertising  in  general  and  on  financial  adver- 
tising in  particular.  The  author  also  devotes  separate  chapters  to 
real  estate  and  insurance  advertising  and  to  business  letter  writing, 
which  he  considers  a  part  of  advertising. 

RELATIVE   MERIT    OP   ADVERTISEMENTS,    THE— A 

Psychological  and  Statistical  Study.  By  Edward  K. 
Strong,  Jr.,  Ph.D.  1911.  Large  8vo,  81  pages.  Price, 
paper,  $1.00 ;  cloth,  $1.50 ;  postage,  10  cents. 

The  main  object  of  this  treatise  is  to  determine  whether  psy- 
chology can  be  of  any  help  in  estimating  the  value  of  advertise- 
ments before  they  have  been  actually  used  in  order  to  avoid  a  waste 
of  energy  and  money.  An  affirmative  reply  is  derived  by  the  au- 
thor from  a  discussion  of  various  experiments,  such  as  vacuum 
cleaner,  piano,  breakfast  food,  toilet  soap,  Packer's  tar  soap,  and 
other  advertisements.  An  interesting  and  useful  book. 

SALES  PLANS— Compiled  and  Edited  by  Thomas  A.  Bird. 
Chicago,  1906.  8vo,  282  pages.  Price,  $2.50. 

A  collection  of  three  hundred  and  thirty-three  successful  ways  of 
getting  business,  including  a  variety  of  practical  plans  that  have 
been  used  by  retail  merchants  to  advertise  and  sell  goods.  To  the 
methods  of  getting  business  by  various  contests  four  chapters  are 
devoted.  The  volume  is  suggestive  and  useful  for  the  merchant 
and  advertising  man. 

SUCCESSFUL  ADVERTISING:  HOW  TO  ACCOMPLISH 

IT— By  J.  Angus  MacDonald.  Philadelphia,  1902. 
8vo,  400  pages.  Price,  $1.50. 

A  practical  work  for  advertisers  and  business  men,  with  many 
ideas  and  suggestions  for  various  kinds  of  trades.  The  five  divi- 
sions of  the  books  deal  with:  (i)  Ad.  building;  (2)  retail  ad- 
vertising all  the  year  around;  (3)  special  features  in  retail  adver- 
tising; (4)  mail-order  advertising;  and  (5)  miscellaneous  adver- 
tising. 


What  to  Read  on  Business  Efficiency  31 

THEORY  AND  PRACTICE  OF  ADVERTISING,  THE-A 

Simple  Exposition  of  the  Principles  of  Psychology  in 
Their  Relation  to  Successful  Advertising.    By  Walter 
Dill  Scott,  Ph.D.,  Director  of  the  Psychological  Lab- 
oratory of  Northwestern  University.  Boston,  1908. 
8vo,  240  pages.    Price,  $2.00 ;  postage,  15  cents. 

The  author  discusses  the  principles  of  psychology  and  attempts 
to  show  their  bearing  upon  the  work  of  a  practical  advertiser. 
Association  of  ideas,  perception,  personal  differences  in  "mental 
imagery"  and  its  practical  application,  are  some  of  the  topics  dis- 
cussed and  illustrated  by  actual  ads. 

TRADE  ADVERTISING- 

Men's  Wear  Advertising, 

Tobacconist  Advertising, 

Jewelry  Advertising, 

House  Furnishings  Advertising, 

Hardware  Advertising, 

Footwear  Advertising, 

Grocery  Advertising, 

Bakery  and  Confectionery  Advertising. 

Edited  and  compiled  by  William  Borsodi.  New  York, 
1909.  4vo,  128  pages  each.  Price,  sold  separately, 
$2.00  each. 

Each  of  those  books  is  a  collection  of  selling  phrases  and  argu- 
ments, containing  store-talk  and  covering  practically  all  articles 
advertised.  The  illustrated  department  of  each  book  has  in  many 
cases  reproductions  of  ads.  actually  used  by  dealers  with  success. 


Business  Psychology 


ART  OF  HANDLING  MEN,  THE-By  James  H.  Collins. 
Philadelphia,  1910.  16mo,  143  pages.  Price,  50  cents ; 
postage,  5  cents. 

An  interesting  discussion  of  the  principles  and  methods  of 
handling  men,  useful  to  the  business  man.  The  problems  of  wel- 
fare work,  and  of  the  loan  shark,  are  also  dealt  with. 

ESSENTIAL  ELEMENTS  OP  BUSINESS  CHARACTER- 

By  Herbert  Stockwell.  New  York,  1911.  12mo,  142 
pages.  Price,  60  cents;  postage,  6  cents. 

An  analysis  of  the  various  traits  of  business  character,  as  the 
author  has  seen  them  in  successful  business  men  of  his  acquaint- 
ance. Among  the  several  elements  discussed  in  a  practical  and 
interesting  way  are :  Business  organization,  knowledge,  energy, 
reliability  and  sentiment. 

HOW  BRAIN  POWER  WINS  BUSINESS  SUCCESS-A 

Concentrated  Course  of  Instruction  in  Using  the 
Masterful  Will  and  Winning  Personality  in  Business 
Conduct.  By  Frank  Charming  Haddock.  Minne- 
apolis, 1911.  12mo,  51  pages.  Price,  $1.00. 

A  lecture  in  two  parts.  Part  I  gives  an  analysis  of  business- 
building  power  and  outlines  three  methods  for  the  developing  of 
business  mentality.  The  practical  use  of  the  developed  brain  power 
as  applied  to  different  kinds  of  business,  is  illustrated  in  Part  II. 
The  author  differentiates  the  types  of  will  of  the  manufacturer, 
the  publisher,  the  jobber,  the  merchant,  the  manager,  the  clerk, 
the  correspondent,  the  canvasser,  the  advertiser  and  the  promoter, 
and  suggests  methods  for  the  development  of  their  respective 
qualities.  Of  doubtful  value. 

HUMAN  MACHINE,  THE— By  Arnold  Bennett.  New  York, 
1911.  12mo,  123  pages.  Price,  75  cents;  postage,  7 
cents. 

This  is  one  of  the  author's  "pocket  philosophies,"  in  fact,  a  book 
on  applied  psychology.  In  a  fresh  and  interesting  style  he  takes 
up  various  traits  of  human  nature  and  discusses  the  principles 
underlying  human  conduct  and  expresses  thoughts  that  make  a 

32 


What  to  Read  on  Business  Efficiency  33 

man  reach  up  to  his  higher  self  under  headings  like  the  following : 
Taking  oneself  for  granted;  The  brain  as  a  gentleman-at-large ; 
The  first  practical  step;  Habit- forming  by  concentration;  What 
"living"  chiefly  is ;  Success  and  failure. 

IMAGINATION  IN  BUSINESS-By  Lorin  F.  Deland.  New 
York,  1909.  12mo,  108  pages.  Price,  50  cents ;  postage, 
5  cents. 

A  collection  of  interesting  anecdotes  drawn  from  the  author's 
own  experience,  showing  how  he  has  solved  many  puzzling  busi- 
ness problems.  Interesting  and  full  of  suggestions. 

INCREASING  HUMAN  EFFICIENCY  IN  BUSINESS-By 

Walter  Dill  Scott,  Professor  of  Psychology  and  Di- 
rector of  Psychological  Laboratory,  Northwestern 
University.  Evanston,  111.,  1911.  12mo,  vi+339  pages. 
Price,  $1.25 ;  postage,  10  cents. 

A  valuable  contribution  to  the  psychology  of  business.  The 
author  contends  that  human  efficiency  is  a  variable  quantity  and 
that  by  the  application  of  psychological  principles  to  business  great 
improvements  can  be  secured.  The  part  which  imitation,  com- 
petition, loyalty,  concentration,  wages,  habit  and  relaxation  play 
in  constituting  human  efficiency  in  work  are  then  considered.  An 
interesting  volume  for  every  business  man. 

INFLUENCING  MEN  IN  BUSINESS-By  Walter  Dill 
Scott.  (For  particulars,  see  page  27.) 

MENTAL  EFFICIENCY— By  Arnold  Bennett.  New  York, 
1911.  12mo,  119  pages.  Price,  75  cents;  postage,  7 
cents. 

Another  of  the  pocket-philosophies  of  the  author,  this  one  dwell- 
ing on  the  conservation  of  mind.  He  asserts  that  a  systematic 
mind  is  not — as  is  usually  supposed — a  natural  characteristic,  but 
the  product  of  concentration  which  in  turn  is  the  result  of  will- 
power. He  shows,  then,  how  the  latter  is  to  be  developed. 

POWER  FOR  SUCCESS— By  Frank  Charming  Haddock, 
M.S.,  Ph.D.  1912.  8vo,  xiii+450  pages.  Price,  $10.00. 

An  exposition  of  a  "system"  for  the  development  of  the  art  of 
personal  influence.  In  twenty-eight  lessons  the  author  explains 
elaborately  his  methods  of  self-culture,  mental,  moral,  physical, 
and  psychic,  which  in  his  opinion  are  the  foundation  of  success  in 
business. 


34  What  to  Read  on  Business  Efficiency 

POWER  OP  WILL— A  Practical  Companion-Book  For  Un- 
foldment  of  Selfhood  through  Direct  Personal  Culture. 
By  Frank  Channing  Haddock,  Ph.D.  12th  ed.  1912. 
8vo,  xiii+387  pages.  Price,  $3.00. 

One  of  the  eight  volumes  of  the  "Power-Book  Library."  Its 
contents  are  divided  into  five  parts,  viz. :  The  Will  and  Success  ; 
the  Will  and  Sense-Culture ;  Mental  Regime ;  Destruction  of  Habit ; 
Contact  with  Other  People.  The  human  will  is  discussed  and  a 
training  outlined  which,  "persistently  followed,  is  certain  to  give 
to  the  Will  mighty  power  and  to  enlarge  and  enrich  the  person." 

PSYCHOLOGY  OP  ADVERTISING,  THE-By  Walter  Dill 
Scott.  (For  particulars,  see  page  29.) 

THOUGHTS  ON  BUSINESS-By  Waldo  Pondray  Warren. 
Chicago.  12mo,  1st  series  (1907),  237  pages;  2nd 
series  (1908),  208  pages.  Price,  $1.25  each. 

A  collection  of  editorials  on  business  conduct  which  should 
prove  decidedly  useful  and  stimulating  to  employer  and  employee 
alike.  "Thoughts  on  Business"  is  an  apt  title. 


Economic  Principles  and  Business 
Education 

Only  a  few  books  of  especial  value  to  the  practical  business 
man  are  listed.  Complete  information  as  to  books  in  the  field 
will  be  furnished  on  request. 


BUSINESS  AND  EDUCATION-By  Frank  A.  Vanderlip, 
President  of  the  National  City  Bank,  New  York. 
New  York,  1907.  12mo,  563  pages.  Price,  $1.50. 

A  series  of  articles  and  addresses  written  or  delivered  by  the 
author  on  various  occasions  and  dealing  directly  or  indirectly  with 
business  affairs.  The  first  five  articles  are  on  commercial  educa- 
tion ;  the  others  discuss  current  topics  relating  to  industry,  foreign 
trade,  banking  or  currency.  The  title  aptly  describes  the  contents 
of  the  book. 

ECONOMICS  (Briefer  Course)— By  Henry  Rogers  Seager, 
Professor  of  Political  Economy  in  Columbia  Univer- 
sity. New  York,  1909.  12mo,  xii+476  pages.  Price, 

$1.75. 

A  treatise  on  economics,  specially  well  adapted  to  the  needs 
of  schools.  The  first  half  is  theoretical,  though  clear  and  con- 
cise; the  second  part  deals  with  practical  economic  problems,  such 
as :  The  tariff  question,  labor  problems,  monopolies,  the  railroad 
and  trust  problems  in  the  United  States. 

HIGHER  EDUCATION  AS  A  TRAINING  FOR  BUSINESS, 
THE— By  Henry  Pratt  Judson,  President  of  the  Uni- 
versity of  Chicago.  Chicago,  1911.  12mo,  56  pages. 
Price,  55  cents. 

The  author  discusses  the  influence  of  college  training  on  young 
men  and  its  effect  on  their  efficiency  in  business,  and  comes  to  the 
conclusion  that,  other  things  equal,  a  man  will  be  a  better  business 
man  for  his  college  training. 

OUTLINES  OF  ECONOMICS-By  Richard  T.  Ely,  Ph.D., 
LL.D.,  Professor  of  Political  Economy  in  the  Univer- 
sity of  Wisconsin.    Revised  and  Enlarged  by  the  Au- 
35 


36  What  to  Read  on  Business  Efficiency 

thor  and  Thomas  S.  Adams,  Ph.D.,  Professor  of  Politi- 
cal Economy  in  the  University  of  Wisconsin ;  Max  0. 
Lorenz,  Ph.D.,  Assistant  Professor  of  Political  Econ- 
omy in  the  University  of  Wisconsin,  Deputy  Commis- 
sioner in  the  Wisconsin  Bureau  of  Labor  and  Indus- 
trial Statistics;  Allyn  A.  Young,  Ph.D.,  Professor  of 
Economics  in  Leland  Stanford  Junior  University.  New 
York,  1910.  12mo,  xiii-f-700  pages.  Price,  $2.00. 

A  standard  text-book  for  the  advanced  student  and  business  man, 
with  questions  and  references  at  the  end  of  every  chapter.  The 
four  books,  into  which  the  volume  is  divided,  treat:  (i)  of  the 
nature,  characteristics  and  evolution  of  economic  society  in  general 
and  that  of  the  United  States  in  particular;  (2).  of  the  principles 
and  problems,  viz.,  consumption,  production,  value  and  exchange, 
distribution,  and  the  relation  of  the  state  to  industry;  (3)  of 
public  finance;  (4)  of  the  history  of  economic  thought  from  the 
ancient  world,  through  the  Middle  Ages,  to  our  days. 

PRINCIPLES  OF  ECONOMICS-By  F.  W.  Taussig,  Henry 
Lee  Professor  of  Economics  in  Harvard  University. 
2  vols.  New  York,  1911.  8vo,  xxxv+547  pages  (1st 
vol.),  xviii+573  pages  (2d  vol.).  Price,  $4.00. 

"I  have  tried,"  says  the  author  in  the  preface,  "in  this  book  to 
state  the  principles  of  economics  in  such  form  that  they  shall  be 
comprehensible  to  an  educated  and  intelligent  person  who  has 
not  before  made  any  systematic  study  of  the  subject."  The  book 
deals  chiefly  with  the  industrial  conditions  of  modern  countries, 
especially  with  those  of  the  United  States,-  and  discusses  ably  every 
important  problem  of  our  society,  including  the  problems  of  labor, 
of  economic  organization  and  of  taxation.  Up-to-date  and  inter- 
esting. 


Economic    Problems — Trusts,    the    Tariff, 
Prices,  Industrial  Depressions,  Etc. 

Only  a  few  books  of  especial  interest  to  the  business  man 
are  listed.  More  complete  information  on  books  in  these 
fields  will  be  furnished  on  request. 


COMPARISON  OF  THE  TARIFFS  OF  1897  AND  1909  IN 
PARALLEL  COLUMNS— Prepared  by  William  W. 
Evans,  a  Clerk  of  the  Committee  on  Ways  and  Means, 
House  of  Eepresentatives.  Washington,  1910.  8vo, 
254  pages. 

The  book  shows  the  classifications,  rates  of  duty  and  sections  of 
the  Act  of  July  24,  1897  (Dingley  Tariff),  and  the  Act  of  August 
5,  1909  (Payne  Tariff),  in  parallel  columns,  followed  by  an  ex- 
haustive index. 

CONTROL  OF  TRUSTS,  THE— An  Argument  in  Favor  of 
Curbing  the  Power  of  Monopoly  by  a  Natural  Method. 
By  John  Bates  Clark,  Professor  in  Columbia  Univer- 
sity, Author  of  "The  Philosophy  of  Wealth"  and 
"The  Distribution*  of  Wealth."  New  York,  1901. 
x+88  pages.  Price,  67  cents. 

Pointing  out  the  benefits  of  centralization  and  the  menace  of 
monopolies,  the  author  finds  a  remedy  not  in  the  abolition  of  the 
tariff,  or  in  forcible  dissolution,  or  regulation  of  prices,  but  in 
keeping  competition  alive  by  means  of  the  common  law  aided  by 
statutes. 

COST  OF  COMPETITION,  THE-By  Sidney  A.  Reeve. 
New  York,  1905.  8vo.  Price,  $2.00 ;  postage,  15  cents. 

A  discussion  o£  the  economic  and  moral  evils  resulting  from 
the  excessive  commercialization  of  modern  civilization.  The  author 
comes  to  the  conclusion  that  the  trader  obtains  abnormal  rewards, 
part  of  which  belongs  rightfully  to  the  producer.  Illustrated  with 
maps,  diagrams  and  photographs. 

ECONOMIC  CAUSES  OF  GREAT  FORTUNES,  THE-By 

Anna  Youngman,  Ph.D.    New  York,  1909.    12mo,  185 
pages.    Price,  $1.50. 

An  investigation  into  the  causes  of  great  fortunes  by  examining 
in  detail  the  methods  by  which  the  Astors,  the  Goulds,  the  "Stand- 

37 


3 8  What  to  Read  on  Business  Efficiency 


ard  Oil"  group  and  the  "Morgan"  group  have  gained  their  im- 
mense riches.  In  the  last  two  chapters  the  author  analyzes  the 
facts,  and  the  popular  criticism  against  men  of  large  fortunes,  dis- 
cusses the  probable  future  developments  and  the  social  service 
rendered  by  owners  of  great  wealth. 

FALLACIES  OF  PROTECTION-Being  the  Sophismes 
Economique  of  Frederic  Bastiat.  Translated  from  the 
5th  ed.  of  the  French  by  Patrick  James  Stirling. 
LL.D.,  F.R.S.E.,  Author  of  "Philosophy  of  Trade/' 
etc.  With  an  Introductory  Note  by  The  Eight  Hon. 
H.  H.  Asquith,  M.P.  New  York,  1909.  8vo,  230 
pages.  Price,  $1.00. 

In  a  series  of  articles  the  author  attempts  to  refute  the  arguments 
of  the  protectionists  and  to  bring  home  to  the  average  reader  the 
final  benefits  of  a  free  trade  policy. 

FINANCIAL  CRISES  AND  PERIODS  OF  INDUSTRIAL 
AND  COMMERCIAL  DEPRESSION-By  Theodore 
E.  Burton.  New  York,  1902.  12mo,  ix+392  pages. 
Price,  $1.40 ;  postage,  13  cents. 

A  discussion  of  the  nature  and  causes  of  recurring  economic 
disturbances  and  of  the  indications  of  their  approach.  The  author 
makes  also  practical  suggestions  concerning  the  means  of  their 
prevention  or  mitigation.  The  last  chapter  contains  a  brief  account 
of  crises  and  depressions  in  the  United  States.  The  appendix 
quotes  the  opinions  of  several  authorities,  such  as:  Walter  Bag- 
chot,  W.  Stanley  Jevons,  John  W.  Gilbart,  and  others,  on  the 
causes  producing  crises  and  depressions. 

GOLD  PRODUCTION  AND  FUTURE  PRICES-An  Inquiry 
into  the  Increased  Production  of  Gold  and  Other 
Causes  of  Price  Changes,  with  a  View  to  Determining 
the  Future  of  Prices.  By  Harrison  H.  Brace,  LL.M. 
1910.  8vo,  viii+145  pages.  Price,  $1.50. 

A  discussion  of  the  most  important  influences,  which  may  affect 
future  average  prices,  beginning  with  a  history  of  prices  and  the 
effects  of  increased  production  of  the  precious  metals,  resulting 
from  technical  improvements.  The  counteracting  influences  are 
also  taken  into  considerations,  and  an  estimate  formed  as  to  the 
future  course  of  average  prices. 


What  to  Read  on  Business  Efficiency  39 

INDUSTRIAL  DEPRESSIONS- Their  Causes  Analyzed  and 
Classified  with  a  Practical  Remedy  for  Such  as  Result 
from  Industrial  Derangements  or  Iron  the  Barometer 
of  Trade.  By  Geo.  H.  Hull.  New  York,  1911.  8vo, 
xiv+287  pages.  Price,  $2.75. 

In  Part  I  the  author  discusses  the  generally  quoted  causes  of 
industrial  depressions,  analyses  them  and  separates  the  tenable  ones 
from  the  untenable  ones  in  Part  II.  In  Part  III  we  find  an  analysis 
of  the  depressions  and  booms  from  1833  to  1907;  deductions  are 
then  drawn  and  remedies  proposed  for  the  prevention  of  their  re- 
currence. Unfortunately  the  author  develops  a  theory  which  pre- 
vents his  giving  sane  and  impartial  consideration  to  all  phases  of 
his  subject. 

INDUSTRIAL  EFFICIENCY— A  Comparative  Study  of  In- 
dustrial Life  in  England,  Germany  and  America.  By 
Arthur  Shadwell,  M.C.,  M.D.  London,  1909.  12mo, 
xx+720  pages.  Price,  $2.00. 

An  examination  and  comparison  of  the  conditions  under  which 
industries,  principally  textiles  and  metals,  are  carried  on  in  the 
three  leading  industrial  countries,  with  historical  notes  on  the  rise 
and  development  of  the  local  industries.  The  conditions  discussed 
may  be  grouped  in  three  divisions:  (i)  The  factory  (laws,  prem- 
ises, hours,  wages,  compensation  for  injury,  benevolent  institu- 
tions) ;  (2)  the  home  (housing,  cost  of  living,  social  conditions, 
etc.)  ;  (3)  miscellaneous  (trade  unions,  pauperism  and  thrift,  edu- 
cation). An  excellent  book. 

MODERN  INDUSTRIALISM-By  Frank  L.  McVey,  Ph.D., 
President  of  the  University  of  North  Dakota.  New 
York,  1904.  12mo,  300  pages.  Price,  $1.50. 

An  outline  of  the  work  and  problems  of  the  modern  industrial 
organization  in  three  parts:  (i)  History,  (2)  Industry,  and  (3) 
Administration.  The  author  deals  with  the  evolution  of  modern 
industry  in  the  United  States,  with  the  rapid  rise  of  Germany,  with 
the  importance  of  the  extractive  industries,  systems  of  transporta- 
tion, forms  of  organization  and  other  problems. 

MONEY  AND  CURRENCY— In  Relation  to  Industry,  Prices 
and  the  Rate  of  Interest.  By  Joseph  French  Johnson, 
Professor  of  Political  Economy  in  New  York  Univer- 


40  What  to  Read  on  Business  Efficiency 

sity  and  Dean  of  the  School. of  Commerce,  Accounts 
and  Finance.  Boston,  1905.  8vo,  398  pages.  Price, 
$1.75. 

The  author  presents  his  subject  in  a  simple  and  practical  way, 
writing — as  he  says — "for  practical  men  as  well  as  for  students." 
Avoiding  technical  terminology  he  discusses  the  principles  of  money 
and  credit,  their  relation  to  prices,  and  kindred  subjects,  from  a 
point  of  view  important  to  the  business  man.  Particularly  inter- 
esting are  the  chapters  on  the  silver  question  and  on  "fiat"  money. 

MONOPOLIES  AND  TRUSTS-By  Richard  T.  Ely,  Ph.D., 
LL.D.,  Professor  of  Political  Economy  and  Director 
of  the  School  of  Economics,  Political  Science  and  His- 
tory in  the  University  of  Wisconsin.  New  York, 
1900.  12mo,  xi+278  pages.  Price,  $1.25 ;  postage,  10 
cents. 

A  treatise  on  the  economic  theory  of  monopoly.  A  chapter  on 
various  definitions  of  monopoly  is  followed  by  a  discussion  of  its 
classification  and  causes,  of  the  law  of  monopoly  price,  of  the 
limits  of  monopoly  and  of  large  scale  production.  The  author 
winds  up  with  an  analysis  of  the  evils  and  remedies  of  the  trust 
movement. 

MONOPOLIES,  TRUSTS  AND  KARTELLS-By  Francis 
W.  Hirst,  of  the  Inner  Temple,  Barrister-at-Law,  Late 
Lecturer  of  the  London  School  of  Economics.  Lon- 
don, 1905.  12mo,  viii+179  pages.  Price,  $1.00. 

Part  I  deals  with  monopolies  in  general  and  their  history.  Part 
II  treats  in  separate  chapters  of  the  Kartells  in  Germany  and 
Austria,  of  the  American  trusts  and  of  the  English  trusts  and 
combinations,  illustrating  the  subjects  by  statistical  figures. 

MUNICIPAL  FRANCHISES-By  Delos  F.  Wilcox,  Chief  of 
the  Bureau  of  Franchises  of  the  Public  Service  Com- 
mission for  the  First  District  of  New  York.  2  vols. 
1910,  1911.  8vo,  710  and  885  pages.  Price,  $5.00  per 
volume. 

A  study  of  the  principles  governing  municipal  franchises  and 
their  practical  application.  The  first  part  of  Volume  I  deals  with 
general  problems,  discussing  the  subject  of  acquiring  franchises, 


What  to  Read  on  Business  Efficiency  41 

their  effect  and  the  remedies ;  the  second  part  contains  an  account 
of  the  pipe  and  wire  franchise  conditions  in  typical  American 
cities  as  affecting  electric  light  and  power,  telephones,  telegraphs, 
water  works,  oil  pipe  lines,  gas,  etc.  Volume  II  treats  of  trans- 
portation franchises  illustrated  by  actual  cases  in  large  American 
cities  and,  in  part  2,  of  taxation  and  control  of  public  utilities. 

PROBLEMS  OF  MODERN  INDUSTRY-By  Sidney  and 
Beatrice  Webb.  2nd  ed.  London,  1902.  xxxii+286 
pages.  Price,  $2.00. 

The  various  problems  of  the  modern  English  industry  are  dis- 
cussed under  the  following  chapter  headings:  The  Jews  of  East 
London;  Women's  Wages;  Women  and  the  Factory  Acts;  the 
Regulation  of  the  Hours  of  Labor;  How  to  Do  Away  with  the 
Sweating  System ;  the  Reform  of  the  Poor  Law ;  the  Relationship 
between  Co-operation  and  Trade  Unionism ;  the  National  Dividend 
and  Its  Distribution;  the  Difficulties  of  the  Individualism;  So- 
cialism: True  and  False. 

PURCHASING  POWER  OF  MONEY,  THE-A  Study  of  the 
Causes  Determining  the  General  Level  of  Prices,  In- 
cluding an  Explanation  of  the  Rise  in  the  Cost  of 
Living  between  1896  and  1910.  By  Irving  Fisher, 
Professor  of  Political  Economy,  Yale  University.  New 
York,  1911.  8vo,  505  pages.  Price,  $3.00 ;  postage,  18 
cents. 

The  elements  determining  the  increase  of  prices  are  discussed; 
the  "quantity  theory"  of  money  is  upheld  by  the  author  and  statis- 
tically confirmed.  A  new  plan  is  submitted  for  preventing  crises 
and  the  evils  of  price  movements. 

SOCIAL  ENGINEERING-By  Wm.  H.  Tolman.  With  an 
Introduction  by  Andrew  Carnegie.  New  York,  1909. 
8vo,  400  pages.  Price,  $2.00 ;  postage,  20  cents. 

A  description  of  the  social  problems  and  solutions  thereof  in 
the  largest  industrial  plants  of  the  country.  An  interesting  book 
for  every  employer  of  labor.  Among  the  topics  discussed  are : 
Efficiency  Promotion;  Hygiene;  Safety  and  Security;  Profit- 
Sharing;  Housing;  Education;  Communal  or  Social  Betterment. 


42  What  to  Read  on  Business  Efficiency 

SPECIAL  VOLUMES  OF  THE  AMERICAN  ACADEMY  OP 
POLITICAL  AND  SOCIAL  SCIENCE. 

Commerce  and  Transportation— 1902.  4to,  163  pages.  Price, 
paper,  $1.00 ;  cloth,  $1.50. 

Business  Management— 1903.    4to,  136  pages.    Price,  paper, 
$1.00 ;  cloth,  $1.50. 

Business  Management  and  Finance— 1905.    4to,  202  pages. 
Price,  paper,  $1.00;  cloth,  $1.50. 

Federal  Regulation  of  Corporations— 1905.   4to,  173  pages. 
Price,  paper,  $1.00 ;  cloth,  $1.50. 

Railway  and  Traffic  Problems— 1907.  4to,  195  pages.  Price, 
paper,  $1.00 ;  cloth,  $1.50. 

Tariffs,  Reciprocity  and  Foreign  Trade— 1907.  4to,  226  pages. 
Price,  paper,  $1.00 ;  cloth,  $1.50. 

American  Waterways— 1908.    4to,  229  pages.  Price,  paper, 
$1.00;  cloth,  $1.50. 

Federal  Regulation  of  Industry— 1908.  4to,  263  pages.  Price, 
paper,  $1.00 ;  cloth,  $1.50. 

Tariff  Revision— 1908.    4to,  205  pages.    Price,  paper,  $1.00; 
cloth,  $1.50. 

American  Business  Conditions— 1909.  4to,  190  pages.  Price, 
paper,  $1.00;  cloth,  $1.50. 

Electric   Railway  Transportation— 1911.     4to,   250   pages. 
Price,  paper,  $1.00 ;  cloth,  $1.50. 

The  above  volumes  are  reprints  of  articles  that  have  appeared  in 
the  Annals  of  the  American  Academy.  Written,  as  a  rule,  by 
eminent  authors,  they  are  authoritative  and  stimulating. 


What  to  Read  on  Business  Efficiency  43 

STUDIES  IN  AMERICAN  TRADE-UNIONISM-By  J.  W. 

Hollander  and  G.  E.  Barnett,  Editors.    8vo,  380  pages. 
Price,  $2.75 ;  postage,  20  cents. 

Twelve  papers  by  graduate  students  and  officers  of  Johns  Hop- 
kins University,  the  result  of  investigations  of  representative  trade 
unions.  Contains  also  chapters  on  Employees'  Associations,  the 
Knights  of  Labor  and  the  American  Federation  of  Labor. 

TARIFF  AND  THE  TRUSTS,  THE— By  Franklin  Pierce,  of 
the  New  York  Bar.  New  York,  1909.  12mo,  387 
pages.  Price,  $1.50 ;  postage,  12  cents. 

An  array  of  arguments  and  concrete  facts  which  condemn  our 
tariff.  The  author  gives  glaring  examples  of  the  inconsistencies 
and  oppressions  of  our  protective  system  and  has  added  also  his- 
torical sketches  of  our  own  tariff  history  and  of  that  of  England 
and  Germany,  our  present  commercial  rivals.  A  radical  down- 
ward revision  is  advocated  so  as  to  secure  to  the  people  of  the 
United  States  an  equal  opportunity. 

THEORY  OF  BUSINESS  ENTERPRISE,  THE-By  Thor- 
stein  Veblen,  Assistant  Professor  of  Political  Economy 
in  the  University  of  Chicago.  New  York,  1910.  vi+400 
pages.  Price,  $1.50. 

An  inquiry  into  the  nature,  causes,  utility  and  further  drift  of 
business  enterprise  from  the  point  of  view  given  by  the  business 
man's  work,  including  in  its  scope  the  aims,  motives  and  means  that 
condition  current  business  traffic.  The  cultural  bearing  of  business 
enterprise  on  the  economic  situation  are  touched  upon  in  the  closing 
chapters.  A  highly  theoretical  but  interesting  discussion. 

TRUST  PROBLEM,  THE— By  Jeremiah  Whipple  Jenks, 
Ph.D.,  Professor  of  Political  Science,  Cornell  Univer- 
sity ;  Expert  Agent,  United  States  Industrial  Commis- 
sion ;  Consulting  Expert,  United  States  Department  of 
Labor.  New  York,  1900.  12mo,  xiv+281  pages. 
Price,  $1.00;  postage,  10  cents. 

A  study  of  industrial  conditions,  affecting  industrial  combinations, 
for  the  business  man  and  student ;  also  the  effects  of  combinations 
on  the  economic,  political  and  social  conditions  are  described. 


44  What  to  Read  on  Business  Efficiency 


Several  proposed  solutions,  to  the  trust  problem  are  given  in  the 
appendices.  The  revised  edition  contains  a  chapter  on  "Foreign 
combinations/'  The  most  interesting  and  vital  treatment  of  this 
subject  yet  printed. 

TRUSTS  OF  TO-DAY— Facts  Relating  to  Their  Promotion, 
Financial  Management  and  the  Attempts  at  State 
Control.  By  Gilbert  Holland  Montague,  A.M.  New 
York,  1904.  12mo,  xviii+219  pages.  Price,  $1.20. 

The  development  of  industrial  combination  in  various  industries 
is  traced  from  the  beginning.  The  advantages  and  the  evils  of  com- 
binations are  thoroughly  and  clearly  analyzed  and  illustrated  by 
numerous  actual  examples.  The  author  then  takes  up  the  history 
of  anti-trust  legislation  and  advances  suggestions  for  a  remedy 
and  solution  of  the  trust  problem. 

TRUSTS,  POOLS  AND  CORPORATIONS-Edited  with  an 
Introduction  by  William  Z.  Bipley,  Ph.D.,  Professor 
of  Economics,  Harvard  University.  1905.  8vo, 
xxx+477  pages.  Price,  $1.80. 

A  text  and  reference  book  on  the  trust  problem,  applying  the 
"case  system."  A  number  of  important  cases  beginning  with  the 
early  period  of  pooling  are  described  by  several  eminent  economists, 
such  as  J.  W.  Jenks,  Edward  S.  Meade,  Charles  J.  Bullock  and 
others,  based  on  the  legal  documents.  The  legal  pronouncement 
of  the  case  is  quoted  and  analyzed;  a  few  chapters  are  devoted  to 
a  discussion  of  trust  control.  Among  the  cases  dwelt  upon  are: 
The  Michigan  Salt  Association;  Development  of  the  Whiskey 
Trust;  The  United  States  Steel  Corporation's  Bond  Conversion; 
United  States  Shipbuilding  Company,  and  the  Northern  Securities 
Company  case. 


Periodicals  and  Encyclopedias 


ADVERTISERS'  CYCLOPEDIA  OF  SELLING  PHRASES 

—By  William  Borsodi.     (For  particulars,  see  page  25.) 

ADVERTISING  AND  SELLING-New  York.  Monthly. 
Yearly  subscription,  $2.00;  Canada,  $2.50;  Foreign, 
$3.00.  Current. 

A  magazine  which  contains  many  highly  interesting  and  valuable 
articles.  It  is  of  interest  to  executives  in  other  departments,  as 
well  as  in  advertising  and  selling. 

AMERICAN  INDUSTRIES— The  Manufacturers'  Magazine. 
New  York.  Monthly.  Yearly  subscription,  $1.00. 
Current. 

Published  in  the  interest  of  manufacturers  and  open-shop  ideas. 

THE  ART  AND  LITERATURE  OF  BUSINESS-By  C.  A. 

Bates.     (For  particulars,  see  page  25.) 

BUSINESS  MAN'S  LIBRARY,  THE-8  vols.  Chicago,  1911. 
8vo.  Price,  $21.00. 

A  collection  of  excellent  articles  on  business  written  by  several 
authors.  The  volumes  deal  with  various  topics  such  as:  Credits 
and  collections,  business  correspondence,  cost  of  production,  buy- 
ing, organizing  a  factory,  employer  and  employee,  personality  in 
business,  and  accounting  and  office  methods. 

CAXTON,  THE— A  Magazine  for  Quality  Folks.  Monthly. 
Yearly  subscription,  $1.00.  Current. 

A  magazine  for  business  men.  The  articles  appearing  therein 
are  chiefly  inspirational. 

DAILY  CONSULAR  AND  TRADE  REPORTS-Issued  by 

the  Bureau  of  Manufactures,  Department  of  Com- 
merce and  Labor.    Current. 

Containing  the  daily  reports  of  the  American  consular  agents 
from  all  over  the  world.  Of  special  interest  to  exporters.  Dis- 
tributed gratis  to  those  interested. 

45 


46  What  to  Read  on  Business  Efficiency 

ENGINEERING  MAGAZINE,  THE— Monthly.  Yearly  sub- 
scription, $3.00.  Current. 

A  valuable  magazine  for  the  executive  in  every  line  of  business ; 
contains  frequently  excellent  articles  on  management  and  efficiency. 

EXPORTERS'  ENCYCLOPEDIA-Eighth  (1912)  Edition. 
950  pages.  Price,  $5.00  (including  Monthly  Correc- 
tions and  The  Exporters'  Review  for  the  Calendar 
Year). 

A  valuable  reference  book  for  every  merchant  and  manufacturer 
making  export  shipments.  From  among  the  innumerable  points 
of  useful  information  on  practically  every  subject  connected  with 
export  trade,  we  may  single  out  the  following:  The  shipping 
routes  from  the  United  States  to  foreign  ports ;  every  foreign 
port  to  which  through  bills  of  lading  are  issued;  the  consular 
regulations  and  charges  in  connection  with  export  shipments;  the 
regulations  of  steamship  companies  applying  to  marking,  packing, 
etc.;  the  area,  population,  imports,  exports,  industries,  etc.,  of 
every  foreign  country;  the  least  cost  at  which  a  shipment  can  be 
made  to  any  foreign  port. 

HANDY  CYCLOPEDIA  OP  BUSINESS,  THE-Compiled 
by  Harrie  Goldman,  Public  Accountant  and  Auditor. 
1911.  8vo,  249  pages.  Price,  $2.50. 

A  compilation  of  definitions,  short  articles,  glossaries,  fables  and 
forms  of  the  most  varied  kind  on  subjects  connected  with  busi- 
ness; such  as  accounting,  law,  advertising,  banks,  investments,  in- 
terest, negotiable  instruments,  etc.,  etc. 

JUDICIOUS  ADVERTISING  AND  ADVERTISING  EX- 
PERIENCE—Chicago.  Monthly.  Annual  subscrip- 
tion, $1.00.  Foreign  subscription,  $1.50.  Current. 

A  magazine  of  general  advertising  principles. 


MODERN  METHODS— "  A  Monthly  Magazine  for  Men  in 
and  On  the  Way  to  Executive  Positions."  Yearly 
subscription,  $1.00.  Current. 

Sometimes   contains   articles   useful   to   bookkeepers   and   office 
managers. 


What  to  Read  on  Business  Efficiency  47 

MONTHLY  SUMMARY  OF  COMMERCE  AND  FINANCE 

OF  THE  U.  S.— Department  of  Commerce  and  Labor. 

A  statistical  resume  of  each  month. 

PRINTERS'  INK— A  Journal  for  Advertisers.  Weekly. 
Yearly  subscription,  $2.00;  foreign,  $3.00.  Current. 

The  standard  periodical  publication  for  advertisers  and  business 
men  interested  in  advertising  and  selling. 

RAILWAY  AGE  GAZETTE— New  York.  Weekly.  Annual 
subscription,  $5.00.  Canada,  $6.00.  Foreign  Coun- 
tries, $8.00.  Current. 

A  consolidation  of  the  "Railroad  Gazette"  and  the  "Railway 
Age."  It  covers  modern  practice  in  the  railway  world — from  all 
points  of  view. 

SYSTEM— The  Magazine  of  Business.  Monthly.  Chicago. 
Yearly  subscription,  $2.00.  Canada,  $2.50.  Foreign 
countries,  $3.00. 

A  periodical  containing  various  articles  on  management,  ac- 
counting and  other  topics  of  interest  to  the  business  man  and 
accountant. 


